In the past, all you needed was a great venue, an interesting agenda and good food to have a successful
corporate event. However, technology has changed the way we interact, learn and share information and therefore has created new elements for the successful corporate event.
Rather than guess or use trial and error to determine what will be the best course of action for your next event, why not learn from the advice and predictions of some of the leaders in corporate event planning:
"This'll be the year of
data playing a big role in determining the effectiveness of events. Marketeers are better equipped to calculate ROI than ever before, and there'll be new technology emerging.
Gamification is particularly interesting, as a way to involve and engage delegates as well as track participation, particularly when combined with social listening. Event producers will do all they can to grow that participation." (EventBrite)
With the advancement of technology, hosting an event that is
eco-friendly has become easier than ever. One of the most beneficial ways to host a sustainable event is to go paperless with event apps and engage with pre-event communication that includes all of the event details and information. This also leads to valuable "Give Back" experiences that can support the local community and incorporate team-building, charitable activities into the event schedule.
Branding is taking on some new and interesting ways at events by way of technology. We're living and operating in an Experience Economy, and desires are going on-demand. It's no longer about having a pen on hand or business card to send off with attendees, but rather giving them something that will heighten their in-the-moment experience and later continue to connect emotion with the event/brand.
Software and technology already play an integral role in event marketing and branding, especially mobile event apps and on-demand services. Combining branding with the ever-evolving world of technology at events will continue to expand management and marketing efforts well into 2017 and beyond." (EventBrite)
Tech is trending!
3D projection mapping is all the rage for 2018 with clients and planners using it for stage design, specialty shows, large-scale projection (think entire buildings!) and even as an accompaniment to dance or performing arts shows. Custom designs and performances can be created to align with any event theme, messaging or goal.
Also trending for 2018 are drone shows and 3D floating imagery. (ECE Blog)
Finally, check out the Australian blog
Laissez, offering advice on the catering for your next corporate event - the images are mouth watering! Food trends include:
Combining Corporate Branding with Food
Interested in learning more about the corporate event servicesand how E&E Exhibit Solutions® can help? Give us a call.