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Keynote Speaker: Stuart Back
COO, Banff Jasper Collections & Golden Skybridge
Pursuit Collections
Stuart Back has over 20 years of experience leading teams in a variety of occupations including attractions, hospitality, transportation and military operations. Stuart's expertise includes leadership of strategic and operational planning and implementation, financial management, best-practice process establishment, tourism marketing, stakeholder engagement and team development, and he has a proven record of successfully delivering organizational growth and development. He currently sits on the Board of Directors for Tourism Jasper, Banff & Lake Louise Tourism, and the Tourism Association of Alberta.
Pursuit is a collection of inspiring and unforgettable experiences in iconic places including Alaska, Montana, the Canadian Rockies, Vancouver, Reykjavík, Las Vegas, and Toronto. In the Canadian Rockies Pursuit operates 7 iconic Attractions, 10 lodging properties, 22 restaurants and sightseeing experiences, welcoming over 2M guests each year.
Guest Speaker: Chris Fehr
Director of Hospitality - Canada, WesternTrust
(New owners of Fernie Lodging Company)
Chris Fehr is a business operations leader with over 15 years of experience leading operations for global luxury hotel brands and boutique resorts.
WesternTrust business ventures can be grouped into three distinct Collections: Hospitality, Technology and Financial Services.
WesternTrust Hospitality is present in nine world class resort municipalities and manages hundreds of vacation rental properties including British Columbia, Alberta, Quebec, California, Texas, Utah, Colorado and Wyoming. Hospitality sector services include Vacation Rental Sales, Property Management, Hotel Management, HOA Management, Yacht rentals, Restaurant, Spa and Fitness centre operations.
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