TOURISM IN FERNIE INDUSTRY EVENT & AGM | | |
Register now! Free to Attend!
Tourism Fernie Industry Event & Annual General Meeting
Bayleaf Indian Fusion Restaurant
at Fernie Golf Course,
102 Fairway Drive
Tuesday, March 31st, 2026 - register by March 20th!
Visions & Projects Supporting Fernie's Future
Speakers & Engagement - Industry Networking - A Year in Review - Complimentary Lunch
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March 31st Agenda & Speakers
10:00 am Check-In & Networking
10:30 am Welcome & Opening Remarks
10:40 am Tourism Fernie 2025 Review
- Year in Review Presentation by Staff
- Tourism Fernie AGM, Financials & Introduction to the New Board of Directors
11:45 pm Complimentary Lunch Buffet
12:30 pm Keynote Speakers
Future of Fernie - Projects & Vision
2:00 pm Industry & Development Updates
- Kootenay Rockies Tourism - CEO Brad Parsell
- Basecamp Resorts - Development Update
- The Royal - Development Update
2:40 pm Special Local Business Announcements & Recognitions
2:50 pm Closing Remarks & Thanks
3:00 pm Optional Networking, Cash Bar
| | | PROVINCIAL TOURISM CONFERENCE & MEETINGS | | Last week, Jikke Gyorki, Executive Officer of Tourism Fernie, travelled to Kelowna to attend key meetings and the BC Tourism Industry Conference. One of the most important investments of time and resources for the organization. The learning, exchange of knowledge, partnership and relationship development, and advocacy opportunities support Tourism Fernie's current and future goals and objectives. | | |
RMI Meeting on March 4th with Ministry, Municipalities & DMOs.
This was the first time BC's 14 Resort Municipalities Initiative (RMI) community partners came together to support destination development and management, the tourism economy and visitor experience, and to explore how to improve synergies and reduce silos in the work everyone does. Over 25 stakeholders met and plan to continue the great momentum.
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Meeting of all Community DMOs Across BC on March 3rd.
The BC DMO Association is a group of over 50 organizations like Tourism Fernie & Tourism Vancouver, that work together on issues and opportunities (i.e. hotel tax, tourism sustainability) related to tourism in communities and DMOs.
Jikke is the Chair of the BC DMO Association, a strategic position to support tourism in Fernie.
| | | FERNIE AWARDED GREENSTEP BRONZE CERTIFICATION | | | | |
Fernie has achieved GreenStep Bronze Certification, an important milestone that recognises our community’s commitment to responsible and sustainable tourism. This certification reflects the collective efforts of many local partners and highlights Fernie’s dedication to protecting our natural environment while strengthening our visitor economy.
Tourism Fernie led the extensive certification process, coordinating the detailed assessment, gathered data, and worked closely with GreenStep to ensure Fernie met the program’s rigorous sustainability standards. The certification helps Fernie remain competitive as more travellers actively seek destinations that prioritise sustainability.
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Tourism businesses across British Columbia are encouraged to participate in the 2026 Tourism Climate Adaptation and Environmental Sustainability Business Survey, delivered by Destination BC in collaboration with BC Tourism Climate Resiliency Initiative (BCTCRI) partners. The survey is open for a limited time and gathers input on climate risk preparedness, environmental sustainability practices and related investments.
The results will strengthen provincial, regional and sector-level insights shared with industry. The survey takes approximately 5–10 minutes to complete and should be completed by one person per business who is familiar with operational practices related to climate adaptation and environmental sustainability. Participating businesses will be entered into a draw for a pass to a tourism conference in BC.
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Annual Summer Contest to
Win a Stay in Fernie
Tourism Fernie is running its annual summer contest, offering a chance to win a 3-night stay + other great perks for two people during this summer season. The contest is open to anyone aged 19 or older who resides outside the City of Fernie. Last year’s summer contest received nearly 14,000 entries; let’s see if we can beat that number this year!
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Top 3 Social Media Posts
Tourism Fernie staff are dedicated to staying on top of social media trends and creating engaging content that connects with our audience.
Here are our top three posts since February.
- Video: "107cm of snow this week"
Organic Views: 124,097
- Photo post: "Snowy downtown views"
Organic Views: 68, 617
- Photo post: "Downtown & Mountains"
Organic Views: 54,301
| | | Vancouver Outdoor Adventure Show 2026 | | |
Tourism Fernie had a very busy weekend (Feb.28 - Mar.1) connecting with Vancouverites excitedly planning their upcoming travels. Lots of interest in hiking, biking, rafting, fishing and camping within our region - we gave out hundreds of trail maps & Vacations Guides!
The BC Ale Trail also had a booth on-site and were serving up samples to thirsty show goers, including our local fav - Fernie Brewing C0.'s LOGOTM!
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| MEDIA COVERAGE FOR FERNIE | | Influencer Campaign: @miraecampbell | | | Ski Canada Magazine: Still the Griz | | | Conde Nast: 9 Must-Visit Ski Resorts in British Columbia. | | | The Globe & Mail: Why I chose grit over glitz for my B.C. ski trip | | | | |
Book your ad space and submit your events & story ideas!
Production is underway for the 10th year of the Fernie & Elk Valley Cultural Guide with issues planned for Spring-Summer 2026 and Fall 2026 - Winter 2027.
To enquire about ad spots or submit story ideas (both asap) or to submit events (deadline April 2nd), please contact rebecca@tourismfernie.com.
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Tourism Fernie produces a wide selection of brochures, flatsheets, flyers, calendars, maps, and activity guides.
Brochures & Guides are regularly stocked around town. Need a resupply? Email: rebecca@tourismfernie.com.
We encourage you to embed or link these on your websites or include in your newsletters. Email brona@tourismfernie.com if you need assistance.
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Our current & updated range of brochures and guides includes:
| | | #FERNIESTOKE WINTER SHUTTLE 2025-2026 | | The FERNIESTOKE SHUTTLE APP (via the App Store and Google Play) is required to ride the shuttle, purchase & redeem tickets, find stops and track the shuttle live. | | | |
Ridetheory summer programs open for booking
Registration is now live for all 2026 spring and summer after-school programs, kids camps, adult clinics and private lessons. Whether you’re looking to work on your corners, wanting to hit drops with more confidence, grow in the dirt jumps, or clean that tricky climb,
Ridetheory has something for all adults, youth, and skill levels to get you prepped for a lifetime of fun on your rig. There's even some new parallel learning options for parents/ guardians to participate alongside your kiddos.
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Gearhub announces new Consignment Space
Gearhub is embracing its consignment roots by launching a new, larger dedicated consignment space with a broader selection of high-quality used gear.
The expanded consignment store will be located at Gearhub’s rental location on 7th Avenue.
The new space will offer: ski and snowboard equipment, bikes and bike accessories, hockey gear, watercraft, SUPs and kayaks, camping and hiking gear, apparel and footwear for all ages, toys, games, tools and more!
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New Clinical Esthetics at Spa901
Spa901 is now offering clinical esthetics specializing in advanced, results-driven skincare treatments tailored to your individual goals. The clinic is a sister company to Spa 901, operating independently for a focused, clinical approach to care.
The team at Spa901 Clinical Esthetics will educate and guide you at every step of your skincare journey. Dr. Robert Krushel offers Botox and dermal fillers. Laura Frost and Hailey Maxwell offerAlumierMD Skincare Regimens, Venus Versa™ Pro treatments, and Advanced Skin Procedures,
| | Montane Warming Hut National Student Design Competition | |
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The Montane Warming Hut is a much-loved recreational amenity on the Montane Trail System. The Hut was donated to Coal Creek Heritage Society, and is in need of an upgrade due to heavy year-round use.
Parastone Developments have launched a student design competition to find a new design concept - the winner will receive $5,000 towards university/tuition fees!
| | | | Welcome to our newest members! | | |
Membership with Tourism Fernie is only $200/year! Membership helps support tourism in Fernie, includes a variety of opportunities to market your tourism product, provides voting rights at the AGM and additional support throughout the year.
To discuss your membership or to join, please contact christine@tourismfernie.com
Updates or new events, photos, or specials to add? Contact: rebecca@tourismfernie.com
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We welcome business updates from you that we can share in future e-newsletters. We also send a monthly e-newsletter to visitors promoting Fernie - if you don't already receive that email and would like to be added to the mailing list, please email info@tourismfernie.com.
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Perez McKenzie Immigration Consultations
Offer ongoing! For anyone that has foreign staff on their team and is interested in learning more about how to support your employee through different work permits or permanent resident pathways – this is for you!
Click the link for information regarding the Immigration Consultation session with Perez McKenzie and how to book a session. Tourism Fernie will cover the cost of an initial consultation at a value of $250.
| | | | | Industry Events & Consumer Shows | | March 16 I City of Fernie - Council Cafe | Fernie Senior's Centre | | | March 18 I Fernie Chamber BBB | The Quest | | | March 21 - 22 I The Outdoor Adventure Show | Calgary | | | March 31 I Tourism Fernie AGM & Industry Event | Bayleaf Indian Fusion | | | April 13 - 18 I Mountain Travel Symposium | Whistler | | | April 14 - 15 I BCHA Summit | Nanaimo | | | April 17, 2026 I Fernie Chamber of Commerce AGM | Senior's Centre | | | April 20 - 24 I National Tourism Week | | | May 4 - 6 I Annual Heritage Conference | Sea to Sky | | | May 20 - 22 I ORCBC Conference | Kamloops | | | May 17 - 24 I Melbourne & Sydney Ski Expos | Australia | | | September 17 - 18 I KORE Outdoors Summit | Kimberley | | |
TOURISM FERNIE STAFF DIRECTORY
Have a question or update? Let us know!
From left to right:
Kate Wienburg, Social Media Content Creator & Co-ordinator | Kate@tourismfernie.com
Rebecca Hall, Admin & Marketing Co-ordinator | rebecca@tourismfernie.com
Jikke Gyorki, Executive Officer | jikke@tourismfernie.com
Corien Sieders, Destination Management & Development Manager | corien@tourismfernie.com
Broňa Kekenakova, Marketing Manager | brona@tourismfernie.com
Christine Grimble, Media/Travel Trade & Projects Manager | christine@tourismfernie.com
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We gratefully acknowledge that we do our business on the homelands of the
Ktunaxa Nation, Qukin ʔAmakʔis, and we honor and respect their ancestors of the past.
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The Official Corporate E-Newsletter for Tourism Fernie Society. Supporting the tourism sector through marketing and destination management initiatives.
Phone: 1-250-423-2037
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