Snapshots, For the Better
- That’s Our Story
- A GEM
- Corporate
- Wellness
- Programs
- Revealing Conversations
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Loyal readers ask why HDI intently shares Practice Growth Insights. The genuine answer is, being dedicated to collaboratively help Elevate the Profession, we have a professional responsibility and passion to showcase and document what we have learned works best. That’s our Story (and we are sticking to it) … |
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Since 2008, we consistently discover how Grassroots Educational Marketing is a GEM that delivers real value.
At this GEM’s CORE is diagnostic need to understand target audience(s). When applying this guiding principle in developing Corporate Wellness Programs (CWP), we assess essential building blocks:
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Regarding Corporate, how many companies are guesstimated to be in the U.S.? Are you familiar with the Fortune 500?
When reviewing this behemoth’s list, which have locations in your service area with cohorts of 100s or 1000s? Beyond large entities, how many smaller companies are employer firms in the U.S.? The surprising guesstimate is… |
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Ever wonder how many are in your market?
By the numbers, larger and smaller, there are many companies and associated cohorts in your locale.
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“Wellness is such a commonly used term. While frequently referenced in general terms, specific guiding principles can lead to healthier lives. With physical wellness, we think of exercise, counting steps, reps, or trips to the gym. With mental wellness, we ponder degrees of happiness, self-esteem and the power of positive attitudes. While physical and mental wellness are intuitively vital, we know there are dedicated experts who motivate devotees to improve quality of life. From professional trainers to physical therapists or psychiatrists to meditation and yoga instructors, wellness pathways are deeply personal.”
We segued to:
“While physical and mental wellness discussions prevail, would talking more about Communication Wellness make sense?
“Having invested in years of training, professional meetings and CEU’s, who is better than you, with precious experience, to empower those who must Communicate Well? While advanced technology is the platform, your personalized solutions are the method. With noisy environments and challenging listening situations common, your professional skills in guiding patients to successfully navigate them is essential. Just as precise testing equipment provides basis for evidence-based diagnostics, your hearing care expertise and perceptive understanding of lifestyle needs aid those you serve to connect best with all in their circle of life.”
In Corporate settings, what rationale motivates Communication Wellness intentions? Consider how mission critical conversational efficacy is between team members and team members with customers. To the point, try to identify scenarios where mutual abilities to hear and understand are NOT essential. As examples, how about between:
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- You and your team members
- Other healthcare providers and patients
- Retail store personnel and customers
- Service industry staff and patrons
- Assembly line workers
- Tradespeople and homeowners
In virtually all interactions, including these common ones, Healthy Hearing is Good Business:
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With Corporate and Wellness cornerstones, Program concepts shape growth pathways.
Once we select prioritized targets, studying their website provides useful information on business model basics, mission, scope and potential contacts. Typically, you will talk with owners at smaller companies and Human Resource (HR) managers at larger ones. When doing so, like clinical care, needs assessments are integral and exploratory conversations will reveal their wellness program status.
If they have an existing program including vision and dental, for example, but not hearing healthcare, you can complement their current array. Learn all you can about:
- Their program’s origins and history
- Which medical benefits they currently offer
- Proven methods to raise their cohort’s awareness
- Past results and future goals
If lacking an existing initiative, your Communication Wellness program can be a positive catalyst which leads by example and inspires progressive adoption.
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“An ounce of practice is worth more than tons of preaching.”
—Mahatma Ghandi
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Our next issue will outline introductory discussions about Why your expertise is a healthy resource business owners and HR folks should hear about. As preview, we will discuss Dollars and Sense…
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Bruce Essman
CEO
High Definition Impressions (HDI)
314.276.7392
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