Volume 236 | February 11, 2021
Beverage Alcohol Adapts to Changes in Consumer Demand

Trends and categories without consumer demand can't survive, and with the younger cohorts now outnumbering the older cohorts in the US, consumer buying habits are shifting. 

As a result, the beverage alcohol industry is in the process of adapting to meet the current consumer needs, according to drinks analysis firm IWSR. Some of the key industry evolutions IWSR sees going forward include: innovation in RTD products, e-commerce, simplification of wine offerings, and continued transparency. 

 "With millennial LDA drinkers shifting the dynamics of wine, more accessible packaging and brand messaging, as well as closer alignment with current consumer trends, such as health and wellness, moderation, and sustainability cues, will drive category relevance," per IWSR.

Further reading: IWSR
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