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Communications Strategy Findings
City Council received a presentation on the City's Communications Strategic Plan, a six-month effort designed to strengthen communication with residents, businesses, employees, and community partners. The plan focuses on delivering clear, consistent, and timely information about City services, programs, and priorities while improving coordination across departments.
As part of the plan, the City's Creative Services Department will be renamed the Department of Communications and Public Information (CPI), reflecting an expanded focus on strategic communication, public engagement, and organizational alignment. Developed through stakeholder interviews, communications audits, benchmarking, and an evaluation of current communication practices, the plan provides a framework for transitioning the department from a primarily reactive production role to a more proactive and strategic communications function.
The primary goal of the plan is to ensure the City can communicate effectively and consistently as the community continues to grow, helping residents stay informed and connected to City services, projects, and initiatives.
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