The KBA Presents...
Missing Budget? Hit your Q1 Goal With Co-op
RAB WEBINAR CONNECTION DETAILS
 
Enter as a GUEST using your FIRST AND LAST NAME.
Audio: over computer or 800-244-2500, PIN 550122#
SUPPORT
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TUESDAY, OCTOBER 16, 2018
(11:00 am Eastern/10:00 am Central/9:00 am Mountain/8:00 am Pacific)
OR
THURSDAY, OCTOBER 18, 2018
(4:00 pm Eastern/3:00 pm Central/2:00 pm Mountain/1:00 pm Pacific)

Presented by: Georgia Beasley
One-hour, Live Online Webinar
“It takes as much energy to wish as it does to plan”- Eleanor Roosevelt. Are you planning right now for 2019 success? There are over 8,000 manufacturer/brand Co-op listings in our RAB database. During this webinar training you will learn how to target Co-op advertising opportunities in the new year and get your unfair share of the Co-op pie. Find the answers to develop winning Co-op campaigns that keep clients and grow stronger partnerships. 
Learn to: 
• Make up for any attrition you may be facing and use co-op to lay in revenue for Q1 in 2019.
• Think about hot retail categories coming up in Q1 and what’s on trend with co-op brands.
• Get a competitive edge and plan 2019 based on prior year accruals.
• Get the appointment with your prospect to discuss annuals co-op dollars.
• Tips in targeting by Brands and Categories for 2019 and selling seasonally with co-op.
9 DAYS UNTIL WE SEE YOU IN BOWLING GREEN!
Along with new additions this year, like the Broadcasters Cup golf scramble, we have planned a fun conference jam-packed with intensive training sessions for MANAGERS, MARKETING REPS, ENGINEERS and PROGRAMMERS, lots of great food, live entertainment, honored awards and numerous special guests. We are looking forward to seeing all of you there!

As a friendly reminder, if you registered but decided that you need to cancel; you have 72 hours prior to your check-in date to cancel without penalty. Just email kba@kba.org to cancel your reservation.
PRESIDENT'S COLUMN
KENTUCKIAN HONORED AT RADIO SHOW
Chris Winkle
KBA President/CEO
@kbachris
Kentucky native and Premiere Networks President Julie Talbott was presented with the Trailblazer Award by the Mentoring and Inspiring Women in Radio Group, at the 2018 Radio Show this week in Orlando, acknowledging her 30 year career in the broadcast industry. Crediting the women in her early life as she accepted the award on Wednesday, she said, “It feels like a tribute to the women in my family who led with grace and courage and impacted my life enormously.”
Talbott said she looked back on her own small-town Kentucky upbringing for preparing her to rise through radio. Her grandmother, who ran a family-run bank and a farm, showed her that “women could be strong, successful business leaders.” And she credited her own mother’s efforts helping her father get elected to public office for a quarter century for teaching her “the power of determination and drive.”
“I view this award as a big responsibility to continue acting as a role model and mentor for other women,” Talbott said. “And I hope to positively inspire and impact them as much as I can and as much as women in my life inspired me.”
The Kentucky Broadcasters Association congratulates Julie on this tremendous honor. The Award is presented to a woman in the industry who, through her leadership and success, creates opportunities for other women in radio to further their careers.
OPPORTUNITY TO STREAM FALLEN FIREFIGHTERS RECOGNITION SERVICE
Fallen firefighters from across the country will be recognized at services on October 6 and 7 in Emmitsburg, Maryland. The two services will be made available free via satellite feed so that stations may use them on their primary or secondary stations or stream on station websites. 
NewsU Webinar
"The Power of Critical Thinking to Fight Fake News"
ANOTHER FREE MEMBER BENEFIT WEBINAR WHEN YOU USE THE PROMO CODE BELOW
Presented by: Al Tompkins
Senior Faculty, Broadcast and Online
Organization
The Poynter Institute


Use Promo Code
18CTWEB100KENTUCKY
One-Hour, Live Broadcaster Webinar
Thursday, Oct 11 at 2pm (EDT)
Fall webinar with Al Tompkins of the Poynter Institute. 

Fighting Fake News
-detecting bias in how we describe events
-bias in delivery
-how to detect fake photos and video
-how fake social media trolls create their fakes in seconds
-crowd “actors” who fake events
-the trolls who start rumors
-tracking the truth with simple easy tools
-four critical questions to ask to “think critically”

Paul Weyland explains that your job is to be creative for the client, and explains how to effectively do just that.

Mike Cheney, expert in the art of understanding people, answers LIVE broadcaster questions! In this session:
How can I do a better job of knowing my customer’s personality style and then adjusting my behavior to comfortably close sales?
Is there a certain time frame when talking with a prospective client that you should stay away from? In other words, how long is too long?
At our station we constantly repeat the phrase, “always be closing”. Does that philosophy work with all four personality styles?
How do you stay on track with the Expressives that want to talk about everything in their life?
I am now second-guessing my philosophy of “selling to others the way I like to be sold to”. You are saying something a bit different, aren’t you?

Eric Moore discusses the most underdeveloped and under used sales skill in the world! In this segment, he lists three key things you can do to strengthen your abilities in this area and also offers some simple ideas on how you can put them into practice.
Broadcasters Cup Scramble
October 7, 2018
October 8, 2018 @ 9:30 am CT, KBA Annual Conference, Bowling Green
KBA Annual Conference
October 8- 9, 2018
Bowling Green
Did you know you can add all team
members at your station to the eCast distribution list?
Simply send a list of all email
addresses that need to be added to  kba@kba.org
The next required monthly test will be Wednesday, October 17 @ 12:07AM (EDT) and will originate from WHAS-AM.
This eCast is Sponsored By...
This eCast is sponsored by
"Wedding Planning with Pem," a
sweet fit for your advertisers.



Helpful Links
Wedding Planning With Pem:
Step by step directions/satellite dish registration:
Staff Emails:
Chris Winkle, KBA President/CEO
Karen Mucci, Director of Member Services
Liza Livers, Administrative Assistant kba@kba.org
Our PEP Sponsors...
Chris Winkle
KBA President/CEO
Marti Hazel
KBA 2018 Chairperson