Removing Calories from Schools
We promised parents that we would change the beverages offered in schools, and we delivered. The National School Beverage Guidelines were a voluntary effort—in
partnership with the Alliance for a Healthier Generation—that removed full-calorie sodas from schools. In fact, our voluntary Guidelines were so effective, the USDA Smart Snacks in Schools Beverage Guidelines were largely based on them.
- We removed full-calorie soft drinks from all K-12 schools. Under the voluntary Guidelines, 100% juice, low-fat milk and bottled water are allowed in elementary and middle schools. In addition to these, low- and no-calorie beverages and calorie-capped sports drinks, flavored waters and teas are allowed in high schools.
- None of our beverages shipped to schools exceeded 66 calories per 8 ounces, except 100% juices.These juices are portion controlled to 8 ounces in elementary schools, 10 ounces in middle schools and 12 ounces in high schools.
- We reduced beverage calories shipped to schools by 90% between 2004 and the 2009-2010 school year.*
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