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What’s new: Soon, up to 75,000 non-emergency calls to the La Crosse County Public Safety Communications Center will be managed by Artificial Intelligence (AI). This shift will free up staff and resources to focus on 911 emergencies. La Crosse County will be among the first in Wisconsin to use AI for this purpose.
Testing: The county board approved funding for the pilot project, which is expected to go live later this year. To train the AI system, the county's Emergency Services Department will provide recordings of 1,000 non-emergency calls. All non-emergency calls to police departments in La Crosse County are routed through the Public Safety Communications Center, which also provides dispatch and other support services for pre-hospital medical, fire, and law enforcement agencies across the county.
Human interaction: David Steinberg, La Crosse County Emergency Services Director, believes many callers won’t realize they are speaking with AI once the system is live (it will also be proficient in Spanish). However, he emphasized that callers will be able to request to speak with a person at any time. In cases where the AI determines a non-emergency call should be treated as an emergency; the call will be transferred to a staff member.
Staffing: No jobs will be eliminated due to the introduction of the AI system. Steinberg explained that the AI will only handle non-emergency calls, which can range from someone inquiring about a burn permit or making a noise complaint. This will allow telecommunicators to focus on their primary role: managing 911 emergencies. Over 100,000 non-emergency calls were handled by Steinberg's team in 2024. With the ongoing tight labor market, the AI system is expected to ease staffing pressures.
Cost: The total annual cost of the AI program will depend on call volume, but it is estimated to be around $80,000. Steinberg anticipates the system will be operational before the summer.
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