Explain how you decide which stories to cover
Your audience is noticing what you do and do not cover now more than ever.
If we’re honest, a lot of our coverage decisions happen intuitively or are based on things we don’t verbalize in the newsroom, much less explain to the public. But if you don’t let the public in on your process, they’ll make all kinds of (likely negative) assumptions about your motivations and decision-making, like “the media is just reporting on this because they’re playing into mass hysteria.”
To combat this, try making a list of the questions and complaints you’ve been hearing about your COVID-19 coverage. Then write a piece to share publicly describing your process and your goals. Share it over and over in comment threads, over email, in links within stories — anywhere it would be useful.