E&E Exhibit Solutions Idea Express Newsletter header
  
October 2019

Creating a Successful Branded Environment 

"A Branded Environment is a uniquely customized space for exhibiting at face-to-face marketing events like trade shows." 


A truly successful branded environment is created by incorporating a theme throughout the entire experience. The trade show experts of E&E Exhibit Solutions can help you develop a fully immersive branded environment.

Partner with Professionals

A key element of branded environment success is choosing the best design partner. At E&E, we work closely with our clients to help them develop the most effective branded environment for their needs. We start with:
  • Engineered drawings
  • Color renderings
  • Finished exhibit booth structure
  • Using your existing marketing content and images, we'll create custom trade show graphic design and large-format graphics to enhance your booth
  • Your input is critically important at every stage to ensure custom displays that meet your needs

Branded Environments Reflect Your Company

Your trade show branded environment is far more than just the four walls of your booth. A branded environment is an experience in which your prospects are immersed. Surround your prospects with the quality, culture and professionalism of your company. 

Offer hands-on opportunities for prospects to touch and try your products. Use  LED Display walls showing your company videos or a  seamless graphic wall to create an environment that takes prospects out of the trade show convention hall and into the uniqueness that is your company. 

A branded environment offers the opportunity to truly connect with prospects and have meaningful conversations. An effective branded environment will enable your company to convey YOUR company message most effectively.  

Successful Brand Environments Lead to Brand Advocates

Word-of-mouth advertising is one of the most successful ways of marketing your company and the products/services you offer. By creating an effective brand experience, you have the added benefit of creating brand advocates of the prospects that visit your trade show booth.

"83% of Americans say that word of mouth recommendations from friends or family members make them more likely to purchase that product or service." ( Talk Triggers - Chatter Matters )

The more effective the experience, the more likely prospects will be to share your company name with their colleagues, friends and peers through social media and one-on-one conversation. 


Call us before you start. 

Before you start planning for your next trade show, give us a call. Let's talk about your goals for the event and the prospective sales opportunities. We'll explore different types of branded environments and recommend the best solutions for your business. 

480-966-9873 | 800-709-6935

Check out our past newsletters for ideas on 
trade show accessories , training your sales staff, follow up and more. 

Check out the latest video from E&E Exhibit Solutions

Custom Rental Displays from E&E
Custom Rental Displays from E&E





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e-Book

Trade show exhibitors and event managers know the power of face-to-face interaction with prospects. There is no better business opportunity than the ability to connect with hundreds of prospects over just a few days.

Imagine the time and cost to drive and/or fly to meet with each of the people you encounter over a three day trade show. It would be astronomical and certainly you'd be hard pressed to see a return on your investment. That's why trade shows are so appealing.

In this e-book, the professionals at E&E® have compiled key articles to provide tips and techniques for making the most of your trade show and event investments.