September 2018

A product vision is just as valuable to product, marketing and sales teams as it is to customers because it keeps the focus on customer value. This month we serve up a simple recipe for creating a product vision that resonates with everyone.

We also look at driving more revenue from existing solutions and avoiding reactive product decisions. 

Enjoy our September issue. 

In This Issue
  • Creating Your Product Vision: Two Parts Customer, One Part Product
  • Three Ways to Get Better at Selling Products You Have
  • Reactive Product Decisions: Avoiding the #1 Culprit
  • Product Manager vs. Portfolio Manager Responsibilities


Creating Your Product Vision
Two Parts Customer, One Part Product
Creating your product vision can be difficult when you focus too much on the product. Legendary Harvard Business School marketing professor Theodore Levitt famously said, "People don't want to buy a quarter-inch drill. They want a quarter-inch hole!" Apply that same philosophy to B2B products and your product vision will be simple and resonate with everyone. Here's the recipe.

Selling Products You Have
Three Ways to Get Better

It's easier to sell products that don't exist because they can do anything buyers want. Unfortunately, no one makes money selling products you don't have. Here are three ways to get better at selling products you have and grow revenue faster.

Coming This Fall
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Subscription model lets you take courses as many times as you want so you can learn and implement in spoon-size bites. 
In the Trenches!

Product Manager vs. Portfolio Manager?

To what extent should a product manager be concerned about the portfolio? Is there a portfolio product manager role?
The Playbook
Reactive Product Decisions: Avoiding The #1 Culprit

The single biggest reason for reactive product decisions is the absence of a cohesive top-down strategy that articulates where you're going, how you'll get there and why you'll succeed - articulated in terms of customer value. 

The Playbook: Answer T hree Simple Questions
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