Clean up Your Act!
Keeping your databases clean is a great way to make sure your marketing is getting where it needs to be.
Depending on what type of CRM or e-mail service or other databases you might be using, you could actually be paying money to send information to outdated contacts.
Whether you're sending out direct mail to closed businesses, or are being charged for a higher than necessary number of e-mail newsletters per month; keeping your databases clean and updated will ensure that you're not overpaying for storing and sending to outdated contacts.
Not to mention that you can craft your message better if you know who it's going to!