Exciting Update on the Building Blocks Mini Grant Program

Cribs for Kids is proud to announce the recipients of the Safe Sleep Building Blocks Grant Program, a nationwide initiative that provides essential safe sleep products and education to organizations committed to reducing sleep-related infant deaths. In partnership with the Baby Safety Foundation (formerly JPMA Cares) and Safe Kids Worldwide, this program has awarded grants to 40 outstanding organizations across the country, who are now equipped to expand their efforts in promoting safe sleep practices.

This year’s recipients will receive Safe Sleep Survival Kits, which include the Cribette play yard, Snoozzzette wearable blanket, and other essential safe sleep products, along with educational materials that help spread awareness and prevent suffocation-related incidents. Each awarded organization will also receive community outreach support, including Cribs for Kids’ educational resources and a Safe Sleep Building Blocks electronic badge to proudly display on their websites and marketing materials.

Through the Building Blocks Grant Program, Cribs for Kids, Baby Safety Foundation, and Safe Kids Worldwide are working together to ensure families in underserved communities have the tools and knowledge they need to keep their babies safe. This grant program continues to expand the reach of our collective safe sleep initiatives, and we’re thrilled to see these efforts grow.

We are grateful for the ongoing support of our partners and look forward to the impact these organizations will have on improving infant sleep safety across the country. With the help of these 40 recipients, we continue to move closer to our goal of preventing sleep-related deaths and ensuring all babies have a safe place to sleep.

Get Ready for #SafeSleepStorytime: Share Your Story This October

October is Safe Sleep Awareness Month, and Cribs for Kids is launching the #SafeSleepStorytime campaign to raise awareness about the importance of safe sleep practices. We're asking you to share your personal story and help educate others on how we can prevent sleep-related infant deaths.

The stories we share are powerful tools for education. Whether you're a parent, healthcare professional, community leader, or loss parent, your experiences can make a difference. Personal stories have the ability to connect with others on a deeper level, inspiring them to adopt safe sleep practices that can ultimately save lives.

Our toolkit is now available at cribsforkids.org, and it’s packed with everything you need to participate. We encourage you to begin preparing your video story now. It’s easy, and we’ve made it simple for you to get involved. Whether your story is personal or professional, it matters. In your video, tell us about your journey with safe sleep, whether you’ve experienced a scare with unsafe sleep, you’ve lost a child, or you’re an advocate spreading awareness about the importance of safe sleep. Your story could be the turning point for someone else, helping them keep their baby safe.

Remember, you don’t need to post your video until October, but preparing now means you’ll be ready to share your story with the world when Safe Sleep Awareness Month kicks off. Visit the Safe Sleep Storytime Toolkit on cribsforkids.org for everything you need to know about participating. Together, we can educate families everywhere and make every baby’s sleep safer.

Introducing the Professional Training Series: New Additions to Our Safe Sleep Ambassador Training

We are thrilled to announce the addition of the Professional Training Modules to our Safe Sleep Ambassador training. These new modules are designed to provide professionals with the in-depth knowledge and tools they need to effectively promote safe sleep practices within their communities.

This expanded training is perfect for those who play a vital role in supporting families with infants. As part of the Safe Sleep Ambassador initiative, these modules will focus on specific areas of safe sleep education and prevention strategies that can be implemented in various professional settings.

The first module, focusing on Child Welfare, is already available. Future modules will cover key groups such as childcare workers, home visiting nurses, and first responders, providing them with critical information to better educate families and prevent sleep-related deaths.

Upon completing each module, professionals will earn a Safe Sleep Ambassador Badge and a certificate of completion, recognizing their commitment to safe sleep education. This certification is a valuable addition to staff training programs and will help professionals feel confident in their ability to advocate for safe sleep in their roles.

With each new module, we continue to build a network of professionals who are dedicated to spreading safe sleep awareness and ensuring every baby has the opportunity to sleep safely.



Spotlight on Our Summer Intern, Taniya Griffin: Redesigning Tools to Strengthen Safe Sleep Education

We’re thrilled to share the incredible work of Taniya Griffin, a rising senior at Xavier University of Louisiana, who joined us this summer as part of the University of Pittsburgh’s Public Health Undergraduate Scholars Program. Taniya worked closely with our Program and Outreach Manager, Spencer Poston, MSc, (pictured above with Tanya) on a key project that will significantly enhance how we track and share safe sleep education.

Her project, From Form to Function: Redesigning a Data Tracking Tool to Strengthen Safe Infant Sleep Education, involved redesigning the yellow cards that mothers and caregivers fill out when receiving a crib. This tool will streamline how we collect and use data, allowing us to better monitor the effectiveness of our educational outreach and continue improving safe sleep practices for families across the country.

Taniya presented her work in a poster session at the University Club at Pitt this week, showcasing the impact of her redesign and the potential it has for improving our safe sleep efforts. We are proud of the work she has accomplished and grateful for her contributions to our mission.

Thank you, Taniya, for joining us in our mission to help every baby sleep safer!

Safe Sleep Champions Webinar Series: Summer Recap and Fall Preview

If you missed the live Summer session, don’t worry! The Summer Safe Sleep Champions Webinar is now available on YouTube. In this important session, Cribs for Kids Chief Programs Officer Devon George, MSN, RN leads a conversation with Dr. Rachel Berger, Medical Director of the Pennsylvania Office of Children, Youth, and Families, about how safe sleep practices impact child welfare. Dr. Berger shares her insights on the vital connection between infant sleep safety and child welfare, shedding light on why it’s crucial for every baby to sleep safely.

Additionally, hear exciting updates from Reta Adler, as she shares news about the Baby Safety Foundation and its ongoing efforts to make baby safety a priority nationwide. Take a moment to watch the full webinar and learn how we can all work together to protect every baby’s sleep.

We’re thrilled to announce the Safe Sleep Champions Fall Webinar on Thursday, October 2, 2025, from 12 PM to 1 PM ET. Kicking off Infant Safe Sleep Awareness Month, this session will feature the launch of the Safe Sleep Storytime campaign, a month-long initiative dedicated to raising awareness and preventing sleep-related deaths.

During this webinar, you’ll hear powerful stories from families, healthcare professionals, and advocates who have witnessed firsthand the effects of unsafe sleep and the importance of safe sleep education. These stories are essential tools for spreading awareness and making the case for safer sleep environments for every baby.

We will also introduce Cribs for Kids’ Professional Training Series two newest modules, designed to provide healthcare providers with the knowledge and best practices for infant safe sleep. Don’t miss this opportunity to learn, connect, and be part of a movement to keep babies safe. Mark your calendar for October 2nd and join us for a conversation that could help save lives.

Join Cribs for Kids at Babies & Bumps in Atlanta and Indianapolis this Month

Cribs for Kids is excited to be a part of the Babies & Bumps event in Atlanta on August 3rd at The Hotel at Avalon. Whether you're expecting or adjusting to life with your newborn, this event provides expert guidance, local support, and top baby gear, along with plenty of giveaways. It’s a no-pressure environment where you can feel confident and connected as you take the next steps in your parenting journey. Be sure to stop by our booth to learn more about safe sleep practices and how we can help you create a safe environment for your little one. Plus, check out the latest baby essentials from ette cetera!, your one-stop shop for all things baby and toddler. Get your tickets today and join us for a fun, informative day!

Next, join us in Indianapolis on August 10th at the Sheraton Indianapolis at Keystone Crossing. This event offers the same fantastic opportunities to feel confident, connected, and supported as you navigate life from bump to baby. The day will feature expert guidance, local resources, top baby gear, and tons of giveaways. Just like in Atlanta, Cribs for Kids will be there to talk about the importance of safe sleep and share practical tips for parents. Don't miss this chance to connect with other families, explore helpful resources, and get the baby essentials you need for a safe start. We look forward to seeing you there!

Exciting Giveaway: Kiddicare Diapers, Bunky Baby, and ette cetera! Team Up to Celebrate U.S. Launch

We're celebrating the launch of Kiddicare's Diaper line in the U.S. with the New Kid on the Block giveaway. This is your chance to win a month’s supply of Kiddicare diapers and wipes, plus some mama must-haves from ette cetera! and bunky!

To enter:

• Go to ette cetera!'s Instagram page
• Like the New Kid on the Block post
• Tag a soon-to-be mama in the comments
• Follow the participating brands on Instagram: @kiddiecare, @bunky.baby, and @ettecetera

The giveaway ends on August 7th at 11:59 PM and the winner will be announced on August 8th. Don’t miss your chance to win these essentials that will make motherhood a little cleaner, softer, and much more joyful for you or a loved one!



Stay connected with the Safe Sleep Spotlight Monthly Newsletter for the latest updates on our programs, products, and upcoming events. Each month, we share important information about fundraising opportunities, impactful awareness campaigns, and the latest news in infant safe sleep. Thank you for being a part of our mission to ensure every baby sleeps safely. Together, with our partners, supporters, and community, we are making a difference.

Please email info@cribsforkids.org with any personnel changes, address changes, or contact email addresses to keep our database current. Names and address changes made via our ordering system don’t automatically update our database.