Residents of Memphis and Shelby County have begun seeing the early results
of an advertising message that will be showing up throughout the community in the
new year. The ads emphasize the cooperation in fighting crime that exists between
the organization and citizens.
The campaign is entitled "Stop Crime Cold" and suggests the partnership includes those who report information about crime via anonymous tips to CrimeStoppers, and donors to the nonprofit who help it continue bringing criminals to justice.
"We rely on the community to keep our efforts going strong," said Executive Director E. Winslow (Buddy) Chapman.
"As a conduit of information from citizens who contact us with valuable tips we obviously are a great help to law enforcement. But we can't forget those individuals and companies who do their part by donating to us," he added.
"Those donations make it possible to pay the thousands of dollars in awards each month to tipsters."
The advertising campaign will run on outdoor billboards, including digital boards, on MATA buses, in bus shelters, and on social media.