Just a Thought
"The concern of your brain is not to see the actual nature of reality, but to represent the reality to you in such a way that suits your needs."
From the Editor
Hatchimals. Opinions on them vary from "Aww how cute!" to, "I must burn this." Personally I think it's amusing that someone found a way to recreate the Furby rush and nobody seems to remember that load of nonsense from the 90's, but I digress.
This hard-to-get holiday toy burst onto the scene as the "must-have" item for 2016, and countless parents scoured stores or resorted to paying inflated prices to deliver them to their kiddos in time for the holidays. Hatchimals parent company, Spin Master, has already faced complaints of the toys failing to perform as promised - namely by not escaping the "egg" it's shipped in. Considering this was a major selling point, angry videos, tweets, and shares of all kinds documenting the frustration of parents and agony of small children whose expectations were dashed quickly flooded the internet.
Not to be outdone, people whose Hatchimals actually...hatched...found a way to hop on the outrage train. Take a good look at our "Just a Thought" for this issue before you watch the video below, one of many where it's claimed that Hatchimals are swearing at their owners.
A SpinMaster spokesperson shared the following statement with
"Hatchimals communicate by speaking their own unique language, which is made of up of random sounds, and by making other noises, including shivering when they're cold and snoring while they sleep. We can assure consumers that Hatchimals do not curse, nor do they use foul language."
Spinmaster also told CNN that it's had to increase the number of customer service reps it has available as a result of the issues, probably not what they expected when their product first started flying off shelves.
What's the moral of this holiday tale? Perhaps it's that if you're on top, be ready for controversy. Whether real, manufactured, or a blend of both, you shouldn't be surprised when it comes your way.
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Here, we share a look at some of the most popular posts from recent weeks:
When false 'facts' become headlines,
The Fake News Phenomenon
has taken over. Join us as we examine this problem and suggest ways to avoid falling victim.
Between phones lighting on fire and washers blowing their top, Samsung took quite a beating late in the year. In
Samsung's Share Buyback Gambit
we look at the company's current situation and what it's doing to address stakeholder confidence around the globe.
Do you have a topic you'd like to see featured in our blogs? Send an email to email@example.com and there's a good chance you'll be seeing it right here in the next issue!
(aka blatant self-promotion)
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We're Giving Away Keeping the Wolves at Bay and other crisis publications!
Several new items have been added to our FREE crisis management library, including
Keeping the Wolves at Bay, the widely used media-training manual published by Jonathan Bernstein.
Social Media Crisis Training
A solid social media manager has quickly become a must-have for organizations of any size, and can make an immense difference by driving in customers and building your positive reputation online.
The problem is, the vast majority are simply not equipped to even identify building crises, much less take the steps necessary to cope with and mitigate the damage that can result.
That's where we come in.
Bernstein Crisis Management is now offering crisis management training for social media managers, both independent and in-house, as well as social media firms.
Jonathan Bernstein is both publisher of Crisis Manager and president of Bernstein Crisis Management, Inc., a national crisis management public relations agency providing 24/7 access to crisis response professionals. The agency engages in the full spectrum of crisis management services: crisis prevention, response, planning & training. He has been in the public relations field since 1982, following five-year stints in both military intelligence and investigative reporting.
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Erik Bernstein is vice president of Bernstein Crisis Management, and editor of this newsletter. Working in crisis management since 2009, Erik has watched the internet and social media change the field. Today, he brings that experience to bear assisting clients to protect and grow their reputations using tactics based on real-world knowledge and experience.
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