A new trend in cultural tourism has emerged over the past decade. While there is a market for the poolside, sunshiny vacation, more and more people are planning their next vacation based upon the cultural offerings of their desired location.
Cultural Enrichment Travel finds tourists seeking out diverse experiences where they can be fully immersed and leave educated, and inspired.
With a global shift to distracted daily experiences due to technology and the demands of modern life, pure escapism is no longer the desired outcome of leisure time, but deep, impassioned connection and education. People all over the world are travelling to seek connection and enrichment at home and in far away places.
British Columbia is uniquely representative of every kind of culturally enriching experience one could hope for. Thousands of years of indigenous cultural influence, preserved heritage sites, a diverse and vibrant arts community, unique places to stay, wine country, and world renowned dining experiences all surrounded by the uncanny beauty of the rugged and largely untouched Coast and Mountains.
Studies commissioned by a variety of culturally invested groups including museums, heritage and tourism organizations, as well as universities and governments indicate that cultural tourism will dominate over the next two decades and have a significant impact on cultural producers providing increased economic viability and mandated support for the creative sector.