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MORE Practice Growth sounds good, for sure.
To gain MORE, we must do MORE, principally with Team Members on the front lines of delivering high-quality care to each patient and their loved ones. With all the incumbent challenges facing busy clinical practices, consistently taking a thoughtful array of supportive action steps is wise. Continuing last week’s discussion, Volume 185 spoke up about doing MORE:
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With college and professional football season getting into full swing, let’s be Game On about doing MORE with respect to the 3 Ts:
- Targeting
- Training
- Tracking
| | Vince Lombardi (for those old enough to remember) famously said: | | |
“Perfection is not attainable, but if we chase perfection,
we can catch excellence.”
| | While Targeting aims are usually those External to the Practice (Patients, Listening Companions & Referral Sources in particular), progressive Practices stay on the offense with their Own Team’s field of dreams. From patient care to professional development, or esprit de corps to community outreach and financial goals, ambitions abound. Each one is an Excellent reason why the 3 Ts Matter. Volume 94 expressed: | | |
“As patient flow speaks volumes, your talented team has numerous daily interactions to Just Keep Nurturing practice growth via relevant educational information fluently provided in a timely and most easily understood manner. Sharing is caring and patients can tell, advocacy that is.
“What’s Culture? While there are infinite definitions, especially given hearing’s vital interpersonal role, I find this apropos: Culture is communication, communication is culture.
“In our realm, Practice Culture is a primary influencer with TEAM members directly and how they interact with patients. Every day, your professional TEAM coaches patients about personalized plans of care and healthy choices suggested to enhance their quality of life. While you delight in when treatment options are successfully adopted, are there too many times where they are not properly received?”
| | | With a Coaching Mentality, our Educate Well Monthly game plan scores results: | | Our Winning Strategy went on to say: | | |
“Driven by a remarkable multiplier effect, we will systematically spread the word faster about why Better Hearing is Better Healthcare.
“To optimize subject matter expertise impact, 3 Ts are indispensable:
“1) Training. Many practices requested In-Practice Protocols outlining how Healthy Habits, Amplify Our Influence by providing the awareness and educational information patients need, as well as the personal touch they deserve. We listened and as you will see, each handy reference features:
- 1 Core Focus
- 3 Key Questions
- Professional Aspiration
- Daily Goal
- Monthly Representation
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“2) Targeting. With 12 comorbidity subjects annually featured in our Educate Well Monthly planning calendar, practical discovery of patient-relevant topics confirms informative conversations are personally aligned. While all practices have intake or medical history forms, many employ this health history guide which carefully syncs with wellness referral topics.”
“3) Tracking. While Key Performance Indicator (KPI) selection varies, wellness referral program metrics should be methodically evaluated. For each criterion, with accurate baselines as starting points, we seek to measure monthly, quarterly and annual velocity of:
- # of potential referral names
- # of referral appointments
- # of new patients helped in some manner
- Incremental revenue”
| | | Think about how this intently syncs with a pivotal section from last week’s volume: | | “…consider this Vision, Mission and Purpose. Imagine Team Members viewing your Practice’s positively energized culture as an environment conducive to: | | |
✅ Enhance their interpersonal communication and healthcare delivery skills.
✅ Boost self-confidence with consistently positive reinforcement.
✅ Find greater fulfillment in empowering more patients to be Happy to Hear.
✅ Achieve career goals in professionally fulfilling ways.
✅ Unlock their potential to enthusiastically apply unique talents.”
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Aligned with our football analogy, these aspirations are a Team Sport.
Our strong recommendation: Don’t stand on the sidelines, or punt!
Believing that Culture is Communication, Communication is Culture, the operative 3 Ts questions center on staying on the offense with Practice Culture.
Targeting-wise, we realize a majority of any cohort needs to know about Did You Know? comorbidity topics. What’s medically indicated is educationally relevant, and reputable sharing gains fans.
Join next week to learn about Team Training, on Point!
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Explore Practice Growth Insights™ volumes separated into 100 Strategic Themes.
Each theme consolidates best practices and real-world insights, making it easier for your team to learn, plan, and implement growth strategies with purposeful precision. Which will be your highest priority?
| | | If you feel our weekly Insights may be useful to a colleague, please encourage them to subscribe at: | | |
View Previous 50 Issues by Clicking on Links Below:
PGI #337 2026-09-09 | Get Motivated, In Practice
PGI #336 2026-09-02 | Breaking Sound Barriers at The Moment of Truth
PGI #335 2026-08-26 | In the Seat. Why & When to Treat.
PGI #334 2026-08-19 | Gain Team Momentum. Learn How To.
PGI #333 2026-08-12 | To Get Strategic with Clicks & Picks. Discover How.
PGI #332 2026-08-05 | Your Clinic is the Classroom
PGI #331 2026-07-29 | Educational Tenacity, Decide to Act.
PGI #330 2026-07-22 | Back to School, Use Educational Tools.
PGI #329 2026-07-15 | Connect Hear™, Start Smart Now.
PGI #328 2026-07-08 | Ready. Aim. Connect Hear™
PGI #327 2026-07-01 | Reward Patients’ Intellectual Curiosity, Connect Hear™
PGI #326 2026-06-24 | Connect Hear™, What’s Trending.
PGI #325 2026-06-17 | From Advocacy to Access, Connect Hear™
PGI #324 2026-06-10 | Advocacy's Outcomes, To What Ends?
PGI #323 2026-06-03 | Speak Up for Advocacy. Get Straight A’s.
PGI #322 2026-05-27 | Physician Referrals: Strategic Planning Guide, Circles of Influence.
PGI #321 2026-05-20 | Guiding Principles, Pearls of Wisdom™
PGI #320 2026-05-13 | CME, Not Just for Me.
PGI #319 2026-05-06 | Better Speech-Language-Hearing Month. Best Time.
PGI #318 2026-04-29 | Effective METHODs, Doctors’ Orders.
PGI #317 2026-04-22 | Targeting Physician Referrals? You've Got Mail.
PGI #316 2026-04-15 | Modeling Physician Referral Methods: 1-2-3
PGI #315 2026-04-08 | AIQ Medical Networking. Deeper Exploration.
PGI #314 2026-04-01 | AIQ. Medical Networking Starts Smart.
PGI #313 2026-03-25 | Your Physician Referrals, Treat to AI Targets.
PGI #312 2026-03-18 | Implementation Science. AI Driven.
PGI #311 2026-03-11 | Implementation Science, The Power of Observation.
PGI #310 2026-03-04 | Hear the Facts & A Closer Look
PGI #309 2026-02-25 | Location, Location & Location. All is Well.
PGI #308 2026-02-18 | “Who Knew?" Applies to Your Practice Too
PGI #307 2026-02-11 | Who Knew? Promoting Practice Identity is So Fun!
PGI #306 2026-02-04 | “A is For Awareness”, Who Knew?
PGI #305 2026-01-28 | Your Customized Practice Brochures. That's the Story.
PGI #304 2026-01-21 | To Boost 2026 Growth, Raise Practice Awareness.
PGI #303 2026-01-14 | Your Educational Funnel. A Transformative Trio.
PGI #302 2026-01-07 | Lobby for Your Patients. Put their Eyes on Education.
PGI #301 2025-12-31 | Big Screens. Let Your Lobby Do the Talking.
PGI #300 2025-12-24 | Better Hearing is Better Healthcare. On Target.
PGI #299 2025-12-17 | Make Intellectual Curiosity Contagious.
PGI #298 2025-12-10 | Get Resolved with Engaging E-Newsletters. Start 2026 Right.
PGI #297 2025-12-03 | Educate Well Monthly E-Newsletters, Your Trusted Voice
PGI #296 2025-11-26 | Your Flywheel Effects, 2026 Momentum
PGI #295 2025-11-19 | The Flywheel Effect, from Good to Great.
PGI #294 2025-11-12 | Joys of Hearing, Holiday Gifts
PGI #293 2025-11-05 | Valuable Advocacy, Lifetime Value
PGI #292 2025-10-29 | Joys of Hearing. Sensible, not Spooky.
PGI #291 2025-10-22 | Golden Years, Taking Care of Ears
PGI #290 2025-10-15 | Healthy Hearing & Better Living. On Purpose.
PGI #289 2025-10-08 | Your Medical Networking, Amplify Impact Well
PGI #288 2025-10-01 | Educate Well Monthly, In Practice
View our entire collection.
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