DECEMBER 2016
Expand Your Mind
Introducing the IABC London Outstanding Communicator Award

IABC London is launching a new award to recognize individual achievement in business communications. Beginning in 2017, the IABC London Outstanding Communicator Award will be awarded to a local leader who demonstrates strong commitment to communications in his, or her professional work. IABC members and non-members are eligible to be nominated.

“There are many strong candidates for this award in the London region,” says IABC President Jo Ann Johnston. “We want to recognize a leader who values the importance of communications to an organization’s success and stands as a role model to other leaders and communications professionals.”

This prestigious award recognizes an individual who exemplifies excellence in communications. Whether involved in the private, public or not-for-profit sector, the recipient of this award will have made significant contributions to business communications by fostering, initiating and/or participating in effective and successful communications programs.

Nominations open in January 2017 and will be accepted until April 14, 2017. Eligibility criteria and nominations forms can be found online .

Read more.

Technologies and Trends in Communications - Event Highlights

By: Adina  Chirita

Hosted on November 25 by Western Continuing Studies, the November event of IABC London featured as a keynote speaker renowned technology analyst and journalist Carmi Levy. 

Carmi closely tracks the telecommunications, infrastructure, web services and social media markets and writes extensively for Canadian and American tech media, focusing on the impact of technology on business and social contexts. He is frequently sought out by a wide range of media, including Business News Network, CTV, CBC Television and Radio, the Canadian Press, Reuters and TVO, to make sense of the industry's latest news and trends.

Read more.

The Anatomy of a Healthcare Marketing Campaign: SickKids “VS.”

It’s been described as the boldest marketing campaign by a hospital, ever.

AdWeek says: “Sick Kids are the ultimate fighters… showing the power of defiance, and imagination, to heal.”

You either love it, or it makes you uncomfortable… but, no matter what, it’s a campaign designed to get your attention.

SickKids Foundation’s “VS.” advertising campaign launched in October, ahead of the holiday fundraising rush, and it is nothing short of eye-catching. A major departure from the typically emotional, heavy-toned marketing associated with healthcare… this campaign strikes an uncharted new face for SickKids.

Controversial? Yes. Effective? Definitely!

Just like the ads themselves, this is a talk you won’t soon forget.

Register here before sign-up closes on Friday, January 20th at 3 pm.

When: Thursday, January 26th, 2017 at 5:30 p.m.
Where: Pathways Skill Development, 205 Horton St. E.
Tickets: $35 for Non-Members, $20 for Members, $15 for Students

Read more.
 Member News
Useful Insights - Without the Early Mornings

We know it can be hard getting to IABC London events. Early mornings make school drop-offs tricky. And mid-day events require actually taking a lunch break!

So, even though we love seeing you in person, you now have the option to watch PD events on video. Thanks to support from Brian Spencer and Streaming Incorporated, IABC London members now get exclusive access to videos of every local professional development event. It’s almost as good as being there in person.

Already a member? Sit back and wait for your video to arrive after our next PD event.
Not a member? Connect with Membership Director Jen MacRae to see if membership is right for you.
Time to Think about Your Next Virtuoso Award 

With 2016 coming to an end, it’s time to look back on your accomplishments of the year. Give yourself a pat on the back and start preparing your entries for the 2017 Virtuoso Awards. 

Virtuoso Awards Entries open on January 15, 2017. 

With over 28 categories that recognize excellence in communications management, research, training/education and skills, it’s easy to find a fit. You will also receive valuable feedback from qualified judges to help you in your future communications planning. Virtuoso award winners will be honoured at an awards ceremony in June 2017. 

Modelled after IABC’s global Gold Quill and Canadian Silver Leaf awards programs, the IABC London Virtuoso Awards is the only regional awards program in Southwestern Ontario that recognizes excellence in communications and the best in creative strategy and design.

Don’t miss this chance to showcase your work and be recognized!

For more information, visit virtuosoawards.com.

Have You Heard About Our Job Board?

If you're looking to reach a qualified group of communications professionals, consider posting a job on our Job Board. 

With an average click-through rate of 26%, our targeted e-blasts are the most effective way to get your posting into hundreds of inboxes. 

Being an IABC member has its perks! A discounted price of $130 will put your posting in front of the people you want. It also includes features on our website, Twitter and LinkedIn pages. 

Here are our current job postings:

Sales and Promotions Coordinator – Ivey Publishing
Content Manager – Digital Echidna
Proposal Writer – Digital Echidna
Publishing Coordinator – Ivey Publishing
Communication & Design Coordinator – St. Joseph’s Hospice
Manager II, Public Communications (Rapid Transit) – City of London – Corporate Services/Communications

For more information on how to post a job with IABC London visit our website here or contact Cassie Caranci, IABC London Job Board Liaison, at iabclondonjobboard@gmail.com.
About Connect

Connect is the monthly newsletter of IABC London. 
Feedback and news ideas are always welcome. Please contact Meghan Matthies,iabclondonconnect@gmail.com.
Editor: Adina Chirita, iabclondoncomms@gmail.com