Bill Meissner, chief marketing officer and president of Splash Beverage, discusses the product and especially the unique packaging in our interview. Read more on PackagingDigest.com.

The head of the U.S. Postal Service is promising his overarching reform plan will soon turn around the mailing agency’s finances despite significant setbacks that have caused it to fall short of leadership’s ambitious goals. Read more on GovExec.com.

Employers that have been relying on the temporary policy to perform remote I-9 inspections will have up to thirty days to comply with physical Form I-9 document inspection requirements after the COVID-19 flexibilities end. Read more by GLGA member Ogletree Deakins.

Building on research conducted by LinkedIn expert Richard van der Blom last year, the Creativity and Innovation Network has published some new findings on key LinkedIn algorithm recommendations. The notes here could help you build a more effective LinkedIn marketing approach. Read and see more on SocialMediaToday.com.

The Chicago Association of Direct Marketing has announced the formation of a new Special Interest Group (SIG) within the Chicago chapter of the American Marketing Association. The new group - the Direct Response Marketing SIG - will provide education and networking following CADM's recent dissolution.

The SIG's first virtual meeting will be held on Wednesday, May 24, and the topic will be Augmented Reality. Attendees must be AMA members. To apply to join the SIG or to register for the meeting, please click here. For more information, please contact Greg Ward or Blair Mignois, AMA Chicago Direct Response SIG heads.

The breakfast menu sold Bill Farquharson on their pancakes with "Real Maple Syrup." When that turned out to be a lie, Bill took his business elsewhere and made it the subject of this week's Short Attention Span Sales Tip. See and read more.

Editor's note: Bill is one of the presenters of GLGA's popular monthly Short Attention Span webinar series.  

Don’t miss the 2023 state golf outings – our most popular networking events of the year. Hope you can join us for one, two or all three!

Indiana Golf Outing – Wednesday, June 21, 2023, Plum Creek Golf Club, Carmel, IN.

Tenth Annual Chicagoland Printers Scholarship Golf Outing – Wednesday, July 19, 2023, White Pines Golf Club & Banquets, Bensenville, IL.

Wisconsin State Golf Outing – Wednesday, August 9, 2023, Lake Ripley Golf Club, Cambridge, WI

The results from the March 2023 Print Industry Performance and Insights survey are now available. The report provides benchmarks and ratios to assess your firm’s performance and plan a path forward. The report includes income statements and cost categories as a percentage of revenue, balance sheets and related ratios, and cash management indicators, and includes actionable thoughts for you and your management team. Thanks to all who participated in the survey.

Download your free copy of the report from the Members Only area of the GLGA website by clicking here.

(Editor's note: requires a log-in to the GLGA website. If you do not have one, GLGA members can quickly register for your own by clicking here.) 

Posted on their website blog by Suttle-Straus, Waunakee, WI:

Some local Wisconsin schools choose to give their students the opportunity to fully design and manage the local print production of their yearbooks. Here are some design ideas for custom printed yearbooks that we have seen at Suttle-Straus while working with local school districts. Read and see more.