So once again the nation and its economy is facing the risk of a massive freight railroad strike, this one as soon as December 9. A prolonged rail strike could create all types of shortages and cause a spike in the prices of all types of consumer goods. It can screw up the commutes of tens of thousands of workers who take the train to work, slow the delivery of parts and force factories to shut down. Read more by CNN Business.

Related: Congress Will Try to Stop National Railroad Strike as President Urges Lawmakers to Act

Editor's note: Our legislative partner Illinois Manufacturers' Association is organizing a sign-on letter to present to Illinois' Congressional delegation, which requests intervention to prevent the rail strike. Illinois GLGA members are encouraged to add your name as a supporter. Deadline to sign on is November 30.

The market challenges facing the print industry have not treated everyone equally. Everyone will agree that no single recession (or pandemic) is the same as another one. History also shows that those businesses that are best prepared often use these events as a lever to expand their market presence. Why and how is that? Read more by Mike Philie of The Philie Group.

The COVID-19 pandemic forced countless businesses to transition their employees to remote work, and many learned that remote work can offer multiple advantages, including increased employee productivity and decreased expense associated with commercial office space. Lurking in the background is the suspicion that some remote workers are taking advantage of the situation, and, indeed, some are — and in a surprising way. Read more by GLGA member Ogletree Deakins.

To quantify the ROI of influencer marketing, the authors analyzed engagement for more than 5,800 influencer posts and identified seven key variables that drive a campaign’s effectiveness, including characteristics of both the influencer and of their individual posts. Read more on the Harvard Business Review.

In today’s marketing world, content is king, and marketing in the printing industry is no exception. But printers aren’t writers, a challenge compounded by the fact that printing industry content tends to be highly technical. Coming up with content is a skill of its own. Where do you find it? Read more by Heidi Tolliver-Walker on WhatTheyThink.com.

Tedd Aurelius, Vice President of Strategic Services at GLGA member SG360°, Wheeling, IL, is featured on the new episode of Infidigit's the Growth Genius show. Tedd talks about a unified activation strategy and how a well-thought-out brand experience can be a significant growth driver. Read and see more.

Female industry professionals, join us on Friday, December 2, at SCS Engineers in Madison, WI, for our next Women in Print networking lunch. Meet and network with other women in the Wisconsin printing industry, enjoy lunch, and meet our special guest speaker, Cheryl Moran of SCS Engineers.

Women at all stages of their careers and from all corners of the printing plant as well as women who work in roles that support the print industry are welcome. LAST CHANCE TO REGISTER!

You won't want to miss the next offering in our monthly Short Attention Span webinar series, coming up on Thursday, December 8. Bill Farquharson and Kelly Mallozzi will tackle how to sell in a recession. Get actionable advice - and they'll answer your questions, too. FREE for GLGA members - click here to register.

Steve Johnson, president of Copresco, Carol Stream, IL, was among nine industry notables who were selected as 2022 inductees into the Ben Franklin Honor Society. The inductees were selected for their unique contributions to the printing industry. Read more.

Posted on their website by Suttle-Straus, Waunakee, WI:

"Quality and consistency are important to our customers," says Ted Straus, President and CEO of Suttle-Straus. "Our commitment to the G7 method is just one example of how we're maximizing our performance, to the benefit of our customers." Read more.

Posted on their website blog by H&H Graphics, Vernon Hills, IL:

What do melted cheese, snickerdoodle cookies, marshmallows, fried chicken, pizza, popcorn, cinnamon rolls, pancakes, roast beef, pickles and apple butter have in common? ROI. Read more.

Posted on LinkedIn by Fineline Printing Group, Indianapolis, IN:

Rich Mathiesen is a veteran in the print industry. An asset to our team. See more.