Currents - October 22, 2024

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Office - (262) 522-2210 / Fax - (262) 522-2211

Welcome to Currents , the Great Lakes Graphics Association's weekly e-newsletter, bringing you information and education you can use to run your businesses. Currents is published every Tuesday.

National News and Education

Outdoor Advertising

Stripped Down Packaging

Expose Your Experience

Production and Sales Reps

Video - Complementary Fibers

GLGA Association News

Wide Format Masterclass

Upcoming Webinars

Brief Series Registration

GLGA Print Academy

Member News

Graphic Image Corporation

Priority Press

LPi

swissQprint

Outdoor Advertising Establishments—2010–2021

2019 saw a massive drop in establishments, but it has climbed back up to 2,532 establishments in 2021. From WhatTheyThink.com.

Nestlé Encourages You to Strip Down — Like It Did with Its Packaging

The company's “sleeveless” holiday promotion calls attention to the reduced packaging for its Hot Pockets brand. From PackagingDigest.com.

Printers, Are You Exposing Your Experience?

Let your company be your storyteller. By Debbie Nicholson of Think-to-INK! on American Printers.com..

How to Get Production to Love Salespeople

In this week's blog, Bill Farquharson offers up eight words that can change how Production thinks about the sales reps who get the process started. From the SalesVault.com.

Video - The Complementary Strengths of Virgin and Recycled Fibers - Part 1

Learn more about the critical balance between virgin and recycled fibers in paper production. By Two Sides North America.

Masterclass Series: Selling Wide-Format Graphics & Signage

GLGA is teaming up with the Americas Printing Association Network to offer a virtual masterclass with Debbie Nicholson of Think To Ink! in November. Wide format printing opportunities continue to expand providing printers with solid margins and increased customer engagement. This Masterclass series will help you sell more to your clients to increase your profitability. Click here for more information or to register.

Now It's Even Easier to Register for an Entire Brief Series - FREE for GLGA Members!

Use GLGA's new handy sign-up page to register for as many Brief series as you like. A series registration means that you don't have to sign up individually for every new month and you will receive fewer promotional emails. Each month's connection link will come to you automatically a few days before each new presentation. Questions? Please contact Sharon Flick.

Upcoming Webinars - FREE for GLGA Members:

THIS WEEK:

Thursday, October 24 – October 2024 Capitalizing on Wide-Format Printing Brief
Thursday, October 24 – October 2024 Driving Leadership in Print Brief

GLGA Print Academy Featured Course of the Week - FREE for GLGA Members

PRINT WORKFLOW AND PROCESSES - JOB ONBOARDING

A significant part of a print production workflow is the job onboarding process. Job onboarding begins when the customer makes a request until the point it is lodged into the business and production workflows of the print shop. This is an area often overlooked; processes and automation can result in significant improvement. This lesson is 16:28 in length.

Editor's note: You will need a user name to the GLGA website to view. GLGA members, register for yours by clicking here.

Member News

What's new at your business? Send your press releases and social media post links to Sharon Flick.

Find news about and featuring GLGA members posted

on our LinkedIn networking group page.

Project Video: Graphic Image Corporation's Partial Wraps and Spot Graphics for ACSI

Posted on LinkedIn by Graphic Image Corporation, Orland Park, IL.

Priority Press Launches 4th Annual Warm Up Indy Coat Drive

Posted on LinkedIn by Priority Press, Indianapolis, IN.

Project Spotlight: LPi's New Website for Church of the Resurrection

Posted on LinkedIn by LPi, New Berlin, WI.

swissQprint: Balancing Cost-Effectiveness and Sustainability

Posted on their website by swissQprint, Elgin, IL.

About Us

The Great Lakes Graphics Association is the trade association dedicated to representing the graphic arts industry throughout Illinois, Indiana and Wisconsin through education, promotion, and public affairs. It represents approximately 13 percent of the total print market in the United States with its three-state region, accounting for combined annual shipments of nearly $19 billion. Founded in 1886, GLGA celebrated its 135 year anniversary in 2021 and continues to be the oldest print trade association in North America.

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