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DART Board Approves Updated Strategic Plan
masstransitmag.com
The Dallas Area Rapid Transit (DART) Board of Directors approved an updated Strategic Plan Goals, a new Vision Statement and a new Mission Statement, all designed to steer the agency toward a more dynamic, efficient and community-focused future.
The comprehensive plan intends to move DART from its current state, “Point A,” to a future where DART becomes a premier regional economic and mobility asset, or “Point B.”
The newly approved plan outlines a bold vision and will serve as a guiding framework for DART during the next decade. The plan goals articulate a clear pathway that leverages DART as a valued partner in the economic and social landscape of North Texas.
The new vision statement positions DART as "Your first-in-mind mobility partner," reflecting the agency's mission and commitment to delivering “best-in-class mobility experiences that help people and communities connect and flourish.”
The plan is organized around six goals, each supported by specific objectives and initiatives:
- Empowered agency: Streamline processes and empower employees to create a nimble organization that can respond swiftly and effectively to challenges.
- Culture of contribution: Foster a culture of trust and collaboration, aligning roles and responsibilities with DART's vision to enhance performance and accountability.
- Quality service: Deliver a quality customer experience defined by strong rider advocacy, professional pride and continuous improvement.
- Seamless mobility: Integrate mobility options to create a seamless travel experience characterized by frequency and reliability, making DART the first choice for regional travel.
- Fantastic spaces: Develop engaging and valuable spaces that enhance the rider experience and contribute to community sustainability and vibrancy.
- Strategic relationships: Position DART as a collaborative leader and recognized regional economic and mobility asset through strong partnerships and advocacy.
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