DBA Digest for March 25, 2022
Delaware Financial Education Alliance Publishes "The Lonely Bill" - 9th in Series of Children's Books
This week the DFEA published its 9th children's book on financial literacy. "The Lonely Bill," written and illustrated by Greg Koseluk, tells the story of a ten-dollar bill given to a boy on his birthday. The bill is placed in the boy's piggy bank where he learns from coins already there what happens to money when it's squandered and how money can grow. As with the other DFEA books, "The Lonely Bill" was created for Delaware's Teach Children to Save Day effort.

The Lonely Bill explains the value of saving in a local bank for the depositor and for the community as a whole. The book was made possible thanks to the generous support of: Discover Bank, Barclays, Capital One, TD Bank, WSFS Bank, Bank of America,
Fulton Bank, M&T Bank, Wells Fargo, Artisans' Bank, Comenity, First Citizens Community Bank, Shore United Bank.
Volunteers Still Needed!
122 Classrooms Still Available for
2022 Teach Children to Save Day!
107 In-Person / 15 Virtual
Bankers! Sign up today to be a guest teacher for 2022 Teach Children to Save Day. Teaching is fun and easy! Complete video training is provided, too!

This year's event, the 24th annual, is April 25th through 29th. The majority of classrooms will be in-person! Teach Children to Save Day educates elementary school students on the importance of developing personal savings habits to build a financially independent future. Over the years Delaware’s bankers have taught an important lesson on saving to over 225,000 kids.
2022 DBA Annual Meeting and Dinner - May 12th
Sponsorships Available!
Be there in person for the Delaware Bankers Association 127th Annual Dinner, May 12 at the DuPont Country Club, 1001 Rockland Road, Wilmington.

Hear keynote speaker Mark Lally, the CEO of First State Compassion. After a 20 year career in law enforcement, Mark trailblazed Delaware’s medical cannabis industry, creating industry-leading procedures and policies while focusing on delivering the best products and service to thousands of patients every month.

Sponsorships are available! Join these prestigious sponsors:
Federal Home Loan Bank of Pittsburgh
Young Conaway Stargatt & Taylor
Connolly Gallagher
Richards Layton & Finger
McCollum D'Emilio Smith Uebler
Belfint Lyons & Shuman
Potter Anderson Corroon
Santora CPA Group
Weiner Benefits Group
Women Connect Retreat - May 26th!
Kickoff the Memorial Day weekend at the Hyatt Place in Dewey Beach and enjoy a refreshing mind and body morning, inspirational keynote, sit down lunch, and early happy hour! The Women Connect Network serves as a catalyst to engage, empower and connect women in the Financial Services Industry. Sponsorships are available: email Corinne Stayton.
WSFS completes integration of Bryn Mawr Trust
WSFS Financial Corporation has completed the brand conversion and systems integration of Bryn Mawr Trust into its primary subsidiary, WSFS Bank.

All Bryn Mawr Trust banking accounts have successfully converted to WSFS Bank accounts. All legacy Bryn Mawr Trust Clients, now WSFS Bank Customers, have full access to WSFS Bank products and services, including 94 Retail banking offices and more than 600 ATMs across the Greater Philadelphia and Delaware region.

WSFS continued its previously announced Retail banking office optimization plan to consolidate 30 percent of the combined WSFS and Bryn Mawr Trust banking locations. WSFS consolidated 34 offices, including 22 Bryn Mawr Trust and 12 WSFS locations as part of the combination due to geographic overlap and opportunities to optimize within the network. Six additional locations will be closed in the future.

Alliance Data is now Bread FinancialTM
Alliance Data today announced it will now be known as Bread Financial, a tech-forward financial services company that provides simple, personalized payment, lending and saving solutions. After a multi-year transformation to streamline its business model, Bread Financial has emerged as a modern financial services company backed by technology and platform solutions that empower today’s consumer. The company’s prior market-facing brands are now unified under the singular, cohesive Bread Financial brand.
Sallie Mae Names William Wolf Chief People Officer
Sallie Mae®, formally SLM Corporation, has named William Wolf, Chief People Officer. Wolf will oversee all facets of Sallie Mae’s Human Resources function. He will succeed Bonnie Rumbold who has served as Sallie Mae’s Chief People Officer since 2014. Wolf’s first day at the company will be March 28.
“Just as Sallie Mae’s mission is to power confidence in students as they begin their unique journeys, we will strive to power that same confidence and support in our own people as they grow and develop their careers at Sallie Mae,” said Wolf. “I’m looking forward to building on the work already underway to establish Sallie Mae as a great place to work and as one of the most just and inclusive companies in America.”
Wolf brings more than 20 years of HR leadership experience to Sallie Mae, most recently serving as Chief Human Resources Officer at Santander U.S. While at Santander, he led all aspects of Human Resources for its U.S. businesses and 17,000 employees. Wolf also led Santander’s response to the COVID-19 pandemic and pioneered its diversity, equity, and inclusion initiatives. Prior to Santander, Wolf served as the Global Head of Talent Acquisition and Development at Credit Suisse and was a partner at McKinsey & Company.
Northern Trust: Market Insights - April 14
We are pleased to invite you to join our quarterly discussion on the latest market and economic developments – and what they mean for investors, your portfolio and our oulook. 11 a.m. ET
Jenifer Jurden is a Cartoonist from Wilmington who has graciously provided her Planet Jurdy cartoons for the DBA Digest. Jurdy® is her other-worldly "Hero of Happyness" whose cartoons bring levity to humans worldwide.
Consistent with expectations that the CFPB under Director Chopra’s leadership would take an expansive view of its statutory authorities, the CFPB has announced its intention to use its authority to prohibit unfair, deceptive, or abusive acts or practices (UDAAPs) to target discriminatory conduct, even where fair lending laws may not apply.

Specifically, the CFPB is directing its examiners to apply the Consumer Financial Protection Act’s unfairness standard to conduct considered to be discriminatory whether or not it is covered by the Equal Credit Opportunity Act (such as in connection with denying access to a checking account). Under the CFPA, an act or practice is “unfair” if (1) it causes or is likely to cause substantial injury to consumers, (2) the injury is not reasonably avoidable by consumers, and (3) the injury is not outweighed by countervailing benefits to consumers or competition.
Wilmington University's Annual Golf Classic is BACK!
Wilmington University will be hosting the Annual Scholarship Golf Classic at Deerfield on Thursday, May 5, 2022. As a valued partner of Wilmington University, we invite you to participate by considering one of the many sponsorship opportunities we have available. We’re excited to be back on the green for 2022, and look forward to hosting an enjoyable event with game-day challenges, golfer gift packs, dinner with a silent auction, and live music. Participants will also have a chance to win a car through the Hole-in-One competition!
Every donation goes directly toward student scholarships. By sponsoring, be assured that you and your business will receive exposure from over 120 golfers, special guests, and fellow sponsors. We have enclosed an event prospectus we hope you’ll find helpful.
Thank you in advance for your generosity. If you’d like to save time, simply register online via the link below...
BankTalentHQ is celebrating its 5th Anniversary and that means savings for YOU! Through March 31, 2022, select the three 30-day Online Job Posting Package for $799 and enter the code BUY2GET1 to receive savings at checkout.

The Delaware Bankers Association has partnered with BankTalentHQ to provide our members with the premier talent management site for financial industry careers. When you post on BankTalentHQ, through our partnership with Circa, your open position is also posted on a combination of 15,500+ employment offices, community-based organizations and other specific diversity hiring sites.
We want to hear from you! Please send your news items to
Greg Koseluk at greg.koseluk@debankers.com