Marketing Technology: Tick Tock, Tech Talk
This project acquaints students with forms of technology used in different marketing functions (i.e., marketing-information management, product/service management, pricing, and promotion). Working in groups, students will research marketing technology, interview marketing personnel about their use of technology in their jobs, and visit local businesses to witness this technology in action. The project concludes with brief group presentations followed by a discussion of similarities and differences in the technology used in different marketing functions.
Note: Due to COVID-19, this project may need to be conducted via video conferencing and interviews. Also, it could be a great opportunity to ask businesses how they used technology in response to COVID-19.