February 18, 2021
Gain Insight on the Latest Teen Consumer Trends
Virtually bring a marketing research analyst to your (virtual or in-person) classroom on-demand!

In a 25-minute video presentation, Erinn Murphy with Piper Sandler discusses marketing research and key findings from the most recent Gen Z research study.

Please share the current Spring 2021 survey with your students as an opportunity to participate in an actual marketing research study.
This classroom connection will provide instructional resources to introduce the following National Curriculum Standards:

  • Explain the concept of market and market identification.
  • Explain factors that influence customer buying behavior.
  • Describe the need for marketing data.
  • Describe the use of technology in the marketing-information management function.  
  • Explain the characteristics of effective data-collection instruments.
Discover more classroom activities at deca.org/digitalclassroom.

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