The Muscular Dystrophy Association (MDA) Telethon was a steaming experience across multiple screens that united audiences of all ages, hosted by Kevin Hart. Announced to the public on September 9, 2020, and then streamed on October 24, 2020, the MDA Telethon raised over $10 million through a re-imagined two-hour virtual fundraising entertainment event.
Get a glimpse from MDA executives and their creative agency, United Entertainment Group, on how they pulled off this event, including key takeaways and favorite moments, in just under three months. You can learn more about the MDA Telethon and watch it on-demand at thetelethon.org
Use the Discussion Guide for a classroom-ready lesson plan on the marketing strategies used to promote the MDA Telethon, including celebrity and influencer marketing.