January 7, 2021
Go Behind the Scenes
The Muscular Dystrophy Association (MDA) Telethon was a steaming experience across multiple screens that united audiences of all ages, hosted by Kevin Hart. Announced to the public on September 9, 2020, and then streamed on October 24, 2020, the MDA Telethon raised over $10 million through a re-imagined two-hour virtual fundraising entertainment event.

Get a glimpse from MDA executives and their creative agency, United Entertainment Group, on how they pulled off this event, including key takeaways and favorite moments, in just under three months. You can learn more about the MDA Telethon and watch it on-demand at thetelethon.org.

Use the Discussion Guide for a classroom-ready lesson plan on the marketing strategies used to promote the MDA Telethon, including celebrity and influencer marketing.
This classroom connection will provide instructional resources to introduce the following National Curriculum Standards:

  • Implement a digital marketing campaign
  • Explain the use of celebrities/influencers as a word-of-mouth strategy
  • Identify ways to segment markets for marketing communications
  • Discuss the role of customer voice in word-of-mouth strategies
  • Explain the use of storytelling in marketing
  • Discuss the use of marketing briefs
  • Apply project-management tools to monitor and communicate process
Discover more classroom activities at deca.org/digitalclassroom.

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