October 22, 2020
Marketing the MDA Telethon
The MDA Kevin Hart Kids Telethon is a two-hour special, hosted by actor and comedian Kevin Hart, that will stream LIVE this Saturday on October 24 from 8-10 p.m. ET reaching an audience of over 100 million on the LOL Network platforms including YouTube, Pluto and more to be announced.
The Muscular Dystrophy Association (MDA) and DECA are incredibly proud of our more than 30-year partnership to empower young people to continually impact and improve their local and broader communities. To date, DECA members have raised both awareness and more than $5 million to help MDA serve the hundreds of thousands of children and adults living with muscular dystrophy, ALS and related diseases.
Use the Discussion Guide for a classroom-ready lesson plan on the marketing strategies used to promote the MDA Telethon, including celebrity and influencer marketing.
This classroom connection will provide instructional resources to introduce the following National Curriculum Standards:

  • Explain the nature of corporate social responsibility  
  • Explain the importance of company involvement in community activities 
  • Explain the use of celebrities/ influencers as a word-of-mouth strategy 
  • Explain the use of video/images for digital marketing 
  • Create a press kit 
  • Create a public service announcement 
Host a Virtual Miracle Minute
Click here to get started and register as a team or individual. Click here for more instructions.
Leading up to the telethon and during the live stream on October 24, raise as much money as you can!
Leverage your social media channels and invite others to donate to your link to raise funds for MDA.
Social Media Graphics
Download the following graphics to use on your personal or chapter's social media accounts as you promote the #MDAKevinHartTelethon.
Discover more classroom activities at deca.org/digitalclassroom.

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