The MDA Kevin Hart Kids Telethon
is a two-hour special, hosted by actor and comedian Kevin Hart, that will stream LIVE this Saturday
on October 24 from 8-10 p.m. ET
reaching an audience of over 100 million on the LOL Network platforms including YouTube, Pluto and more to be announced.
The Muscular Dystrophy Association (MDA) and DECA are incredibly proud of our more than 30-year partnership to empower young people to continually impact and improve their local and broader communities. To date, DECA members have raised both awareness and more than $5 million to help MDA serve the hundreds of thousands of children and adults living with muscular dystrophy, ALS and related diseases.
Use the Discussion Guide for a classroom-ready lesson plan on the marketing strategies used to promote the MDA Telethon, including celebrity and influencer marketing.