September 17, 2020
Explore Facebooks' Educators Portal
Facebook's Educators Portal provides everything needed for DECA advisors to integrate Facebook digital marketing skills into existing curricula. This free resource support students in achieving a Facebook Blueprint Digital Marketing Associate Certification as a sign of marketing proficiency when entering the workforce. Use the following modules with your students to get started!

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Module 1 supports educators with any background level understanding of social media. Learn about the 21st Century media revolution and the driving force of data on transforming the media landscape. For beginners, we recommend exploring Lesson 1.1 The Evolution of Digital and Social Media Marketing for a quick overview of digital and social media marketing basics.

Reach an audience of three billion people worldwide. Module 2 provides a focus on the importance of building social media presence, customer journey, and value-aligned brand identity. To learn more check out Lesson 2.1 Build a Business Presence on Social Media.

Don’t just market, engage. Module 3 includes a deep dive into audience engagement and measuring success in social media. Explore Lesson 3.1 Engage an Audience on Social Media to learn more about the critical tactics of customer experience, communications, and customer service.
This classroom connection will provide instructional resources to introduce the following National Curriculum Standards:

  • Explain the use of social media for digital marketing
  • Maintain a consistent brand voice in social content
  • Maintain day-to-day content on social platforms
  • Leverage social networks for customer engagement
  • Implement strategies to grow social-media following
Advisor Facebook Blueprint Webinar Trainings
Are you looking for new content, tools, case studies and approaches to use in your classroom? Register now for Facebook Blueprint’s free webinar series!

Join us on September 24 at 12:00 p.m ET for the first webinar: Social Media Marketing: Understand and Engage with Your Audience for a training session in Facebook’s free digital marketing skills training resources for both remote and in-person learning.

The webinar curriculum includes:
  • Walk-through of educator and student resources
  • Introduction to social media marketing
  • The importance of understanding your customer
  • How to create engaging social media content to connect with your audience
  • Live Q&A
To access webinar registration, log in to your Educators Portal account. Don’t have an account? The Educators Portal is free. Register with your facebook account to access free educational resources.
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