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14 May, 2019
  • Volunteers Needed for Research Testing  |  READ
  • Deadline Approaching for the 2019 Reaching Out Award  |  READ
  • Book Your Stay in the Official Hotel Block for DEMA Show 2019  |  READ
  • Beware of DEMA Show Housing Pirates  |  READ 
  • Become a 2019 Member and Get Go Dive Now Advertising  |  READ
DEMA is conducting a study to determine if collecting retail data in a confidential and easy-to-use manner is feasible. The study is referred to as a Purchasing Managers' Index, and specifically requests data from DEMA Retailer (A4-Category) Member store inventory buyers; the person most closely associated with maintaining store inventory.

We are asking for volunteers to participate in a pilot-version of the program to determine if collecting this data is possible, and useful. Participation in this effort will help DEMA determine if appropriate data can be made available to DEMA members to help them understand their businesses, including business cycles and the health of the industry.

The application deadline is Tuesday, May 28, 2019.
Know someone who is deserving of the prestigious Reaching Out Award? Submit a nomination for them today! The deadline is at the end of the month!

Since 1989, the Reaching Out Award has been presented to individuals who have made a significant contribution to the sport of diving by "reaching out" in some special way to improve the sport for everyone.

The deadline for online submissions is 4:30 p.m. Pacific Time on Friday, May 31, 2019.
Official DEMA Show 2019 Hotel Block
The DEMA Show Hotel Block is officially open! Start your planning for the Show, taking place November 13-16 in Orlando, FL by booking your room reservation in the DEMA Show Hotel Block, featuring exclusive exhibitor and attendee rates and benefits at three hotels convenient to the West Halls where DEMA Show 2019 will take place.

Reserve your rooms today before the DEMA Show block sells out!
As part of DEMA's Go Dive Now consumer marketing campaign, current DEMA Member Retailers receive free Facebook advertising focused on the customers near their store location!

HOW DOES IT WORK? The zip codes targeted by the campaign are based upon current DEMA Member physical retail dive centers. Which means, as a professional retail dive center and with the summer season just around the corner, now is the time to join! You simply don't want to miss out on free Facebook advertising in your store's neighborhood from DEMA's Go Dive Now campaign.

Become a 2019 DEMA Member to start taking advantage of this free advertising opportunity and your Member benefits right away!
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2019 Q1 Certification Census Now Available
DEMA's Certification Census includes data on U.S.-based Open Water Certifications. Access the updated data today!
DEMA Show is now updated and LIVE for the 2019 Show! Visit the site today for updated Show information, to book your stay in the official hotel block, learn about exhibitors and Show features, and more!  
Free Advertising & Marketing Support
DEMA's Go Dive Now Advertising Campaign and Marketing Toolkit makes it easy and inexpensive for you to reach and acquire new customers. Log in and access your resources today!
Go Dive Now Pool Tour
The Go Dive Now Pool has been traveling all over the United States introducing scuba diving to event attendees. Check out photos from the Tour!
Connect with DEMA & the Diving Industry