Newsletter I January 2021
DISCA SCHOLARSHIP PROGRAM ACCEPTING APPLICATIONS

The Drywall Interior Systems Contractors Association, Inc. of New Jersey (DISCA) has a Scholarship Program for the children or grandchildren of management employees of companies contributing to the DISCA Industry Promotion Fund (IPF). The scholarships are to help defer the cost of college and other educational expenses for a two or four-year education at an accredited college or an accredited vocational school. LEARN MORE>
CONGRATULATIONS
TO THE 2020 EXCELLENCE IN CONSTRUCTION AWARD WINNERS
VIDEOS NOW AVAILABLE!
LSN Contractors & Construction Managers
Camden Tower
Interstate Drywall Corporation
Morristown Medical Center Gagnon Expansion
Interstate Drywall Corporation
New Jersey City University 
B.J. McGlone & Company, Inc.
American Dream
Taas Contracting, LLC
Trenton Central High School
Taas Contracting, LLC
Solana Waldwick Senior Housing
Andersen Interior Contracting, Inc.
Bloomingdales - Norwalk, CT
2021 Executive Leadership Team
The DISCA Board of Directors is pleased to announce the election of the following officers:
President
Joe Donofrio
Vice President
Tom Krug
Shane Construction LLC
Treasurer
Frank Skrek
2021 OUTLOOK: 6 TRENDS THAT WILL
INFLUENCE CONSTRUCTION THIS YEAR

Here's some perspective to ring in the new year: “2020 bad, 2021 good.”

That’s the takeaway from construction observers looking ahead at the turn of the year, even as the bleakness of the pandemic surge and record deaths in the U.S. continue to weigh on their minds.

“My expectation is that the U.S. economy will shrink between 4% and 5% in 2020,” said Anirban Basu, chief economist at the Associated Builders and Contractors during a year-end webinar, where he also made the good-bad prognostication quoted above. “But we’re going to come back hard in 2021.”
3 WAYS YOU CAN GENERATE BETTER
LEADS FROM YOUR WEBSITE

In April 2020, the search term “construction companies” was searched on Google (in the United States) 40,500 times. “Commercial general contractors” was searched 1,600 times and “hotel contractors” was searched 140 times. As a marketing strategist who works specifically with construction companies, I have talked with many commercial construction company owners who believe their customers don’t use the internet to find companies like theirs—Google’s search statistics suggest otherwise. There is a science to building a successful website, and there are three things you must do for your site to generate leads.
AHead of the Curve
AH’s AHead of The Curve is a compilation of popular leadership books summarized for quick reading. We will feature one of these book reviews each month.
RADICAL CANDOR: BE A KICK-ASS BOSS
WITHOUT LOSING YOUR HUMANITY

In her review of Radical Candor: Be a Kick-Ass Boss without Losing Your Humanity, which appeared in 'AHead of Curve,' 5th edition, AH's Caroline Foote wrote: "Being a manager or leader is hard work; the most “difficult but necessary part of being a boss... is telling people clearly and directly when their work [isn’t] good enough.” As a leader, you owe it to your staff, volunteers, colleagues, and organization to give direct, honest feedback both good and bad. A lack of feedback (both praise and criticism) can wreak havoc on your team, board, or staff by creating dysfunction, lack of trust, and poor results."

Events & Programs
DISCA | 1120 Rt. 73, Suite 200 | Mt. Laurel, NJ 08054
Phone: (856) 291-0252 | Fax: ​ (856) 429-0525