Missing Links: How to Effectively Leverage LinkedIn
With more than 180 million active members in the United States, LinkedIn is an incredibly powerful tool for construction companies—large and small—to position themselves as leaders in their field and, more importantly, to generate leads. In fact, a recent study showed that 91% of construction companies on social media are leveraging LinkedIn.
The question is, how effectively are they using it? Here’s how to kick-start your efforts to turn your LinkedIn page into a lead-generation machine
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