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Delray Beach, FL -- DITEC USA President,
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Randolph J. Sanchez
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Christopher Alison, recently announced
Randolph J. Sanchez as the newly appointed Vice President of Marketing and Business Development. DITEC USA is a manufacturer and supplier of ecologically-friendly surface protection and preservation products. The company earned a 30-year successful reputation in Europe and Scandinavia, endorsed by premier manufacturers including Mercedes, BMW and SAAB. DITEC products and services are currently offered by other respected dealers such as Lamborghini of Palm Beach, Specialty Automotive Treatments (SAT) in Ft. Lauderdale and Champion Motorsports in Pompano Beach.
Sanchez, who has extensive experience in
sales, retail and mass market brand management--including automotive products, will be responsible for market expansion and coordination. Beyond its automobile services, DITEC has extended its reach into the marine markets via yachts, powerboat racing, and the cruise ship industries. Royal Caribbean Cruise Lines currently uses DITEC to protect the surfaces of it premier ships and the GEICO Racing Team also cleans and preserves its fleet of vehicles and vessels with DITEC. Captains throughout South Florida have experienced the "DITEC Difference" as they save effort and money caring for top-end yachts, maintaining pristine appearances and long-lasting protection.
Private and commercial airlines are also targeted as DITEC products preserve paints, metals, electronics, leather, fabric and most all surfaces in harsh environments--without any polluting or dangerous chemicals; the formulations are all organic, environmentally safe and approved by the Swedish National Testing Institute's stringent testing and accreditation standards. DITEC is also compliant with the ISO 14000 Environmental Management System.
In keeping with its expansion mode,  DITEC also added Marilyn DeMartini to its marketing team and her agency, PR Power as its public relations arm, to strengthen its communications and marketing efforts in the broadened industry reach.
"We want to communicate the unique qualities of DITEC throughout the US as individuals who value their vehicles and vessels become not only more aware of the labor and cost savings of protecting not only their property, but the environment as well," states Alison, "DITEC is not a wax or silicone and far surpasses any other product on the market. It is a system that is proven by aficionados of high-end products and it works. It is that simple."
While the DITEC paint preservation system is applied by trained professionals, DITEC products for cleaning and protection are available on line or from approved DITEC service centers. The international company's US headquarters is located in Delray Beach where a service center is located at 1801 West Atlantic Boulevard. The company is accepting applications for such dealers. For further information visit www.ditecusa.com, or call 800-723-1691.
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