I hope you're set to make 2025 a phenomenal year! Since this is Get Organized Month and Int'l Creativity Month -- we're looking forward to hearing how you 'got creative' and 'organized' in your business... Give me a call. I'm always up for a chat!
This week, let me share a tale from about three or four years back. A very capable businesswoman in the real estate industry, who happened to have a background in marketing, reached out to me, frustrated with the website she’d been trying to DIY for months. She knew exactly what she needed the site to do, but no matter how many tweaks she made or how much time she spent, she just couldn’t get the look, feel, or content right.
We spent a while discussing her goals and the specific functionality she needed. Finally, she decided to hire Prowl to build her website. We worked on key components, assisted with the copy, and put together a site that not only looked good but also converted—her phone started ringing, and email inquiries poured in.
Once it launched, we taught her how to write blog articles and update the site for minor changes while leaving the bigger projects to us. Today, with very little additional help, she’s still dominating the rankings, often on page one and in the local 3-pack, standing out in a fiercely competitive market. While we focused on building the foundation of her online presence, she was able to dedicate her time to networking, refining her systems, and growing her connections.
A website is not just a digital business card, it’s the hub of all your marketing efforts. If you’re a DIY marketer, there are plenty of ways to save on costs, but your website isn’t one of them. Done right, it can be your number-one lead generator, freeing you up to focus on everything else that makes your business thrive. On the flip side, a poorly executed site can end up costing you more in the long run, driving potential customers away. Curious if your DIY approach might be holding you back? Check out our blog (link below): 5 Signs Your DIY Website is Costing You Clients.
We’ve also got a brand-new "Introduction to AI in Marketing" (scroll down) webinar for those itching to embrace technology in a practical, no-stress way. And yes, by popular demand, we left last week’s featured tool in this newsletter. So many people told me they missed it, and I’ve been talking about it all week, so it’s here if you’d like to check it out.
If you’re ready to transform your website from a digital afterthought into the centrepiece of your marketing, book a strategy session with us. Let’s chat about your goals, the solutions we offer, and how you can start 2025 with a website that actually works for you. And if you want to see examples of what we’ve built for other businesses, check out our Websites page. It might just give you that final nudge to trade in the DIY route for a professional upgrade!
And remember to complete our update form so we can keep providing content and resources that truly help your business thrive. Thank you for another year together—wishing you a safe, happy, and strategic start to 2025!
Enjoy! Have a great day, and if you have a question or comment - email me!
Debi Katsmar
Be Bold. Do Different. See Results.
5 Signs Your DIY Website is Costing You Clients
Your website doesn't need to be flashy, but it does need to work. If any of these five signs hit a little too close to home, it might be time to stop tinkering and get some expert help.
With it being the start of a new year, now is a crucial time for small businesses to elevate their marketing strategies, achieve new revenue goals, and start planning for the future. Join us on January 22, 2:00 PM EST for an informative free webinar where we'll explore AI in Marketing, a game-changer designed to empower small businesses.
Kick-start 2025 with a clear marketing plan that treats every touchpoint as a genuine conversation—real connections drive real results.
Gotta Love This AI Tool....
If finding data and building a spreadsheet is your thing, you'll love Scourhead. It is a free, open-source AI agent that scours the web, organizes data, and delivers results in a spreadsheet. Word of warning - it runs from your computer and requires several downloads to function - but does an amazingly good job and will save you hours of searching...
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WHAT WE'RE LOOKING FOR
Your website is the hub of your marketing - is it a Silent Seller or Just Silent? It should be generating leads for you. If it isn't - Book a call or meeting - we would be happy to have a conversation!
And that's all she wrote folks! I hope you received valuable information in this issue, please feel free to share with a friend or colleague.
Check out our marketing resources, and some of the websites we've built for our clients. Call us any time - we're always happy to help.
Not sure what you need? Book a consultation with one of our team? We'll provide valuable information throughout the strategy session to guide you on the right path... Don't worry, we won't sell unless you ask! Book a consultation today!
