DMA WEST EDUCATION & RESEARCH FOUNDATION

DMO WEBSITE USER & CONVERSION STUDY

Thank you to our presenting sponsor, Madden Media

A website is a fundamental component of every Destination Marketing Organization’s overall marketing strategy, and it is important to know its economic benefits. Destination Analysts, on behalf of the DMA West Education & Research Foundation and participating DMO partners, will conduct a DMO Website User and Conversion Study in 2023. This research will use a dual online survey methodology to develop a profile of travelers who use official destination websites and estimate the Return on Investment these websites bring to their respective communities.


The DMA West Education & Research Foundation Board of Directors has earmarked a specific amount to support this industry research project in conjunction with discounted fees to be paid by participating DMOs:


  • Budget: Less Than $1 Million | 50% of the Base Study Fee | Grant: $7,950
  • Budget: $1 Million to $5 Million | 30% of the Base Study Fee | Grant: $4,770
  • Budget: More than $5 Million | 10% of the Base Study Fee | Grant: $1,590


The base study fee (prior to receiving a grant) is $15,900 per participating DMO. Participating DMOs may also add the option of an interim comprehensive report of findings and ROI estimates (completed after Q1 & Q2 of project period) for a total project fee of $22,000.


Deadline to apply: December 2, 2022


CLICK HERE TO VIEW THE PROJECT OVERVIEW AND APPLICATION


CLICK HERE TO LEARN MORE AND SIGN UP FOR THE STUDY ONLINE


Please note: A prior version of the application document noted a minimum site traffic requirement of 300,000 unique users monthly. This has been corrected to 300,000 unique users annually.


Questions? Contact Will Hixson at will@dmawest.org

950 Glenn Drive, Suite 150 Folsom, CA 95630
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