DMPS News - Fall 2024

Welcome to the Coles College of Business Department of Marketing and Professional Sales (DMPS) Newsletter. This is the best place to stay up to date with what DMPS has going on each semester on and off campus!

What's Happening

The fall semester is in full swing on campus, and our department and students are off to a great start in the 2024 -2025 school year. Here are some of the exciting things going on:

Join the Center for Professional Selling for the Sales & Marketing Career Fair on October 9 from 11:00 AM to 3:00 PM in University Rooms A-E in the Student Center! Students can Register here

MITS will take place this Nov. 7th on campus for its third year running. This cross-departmental event is one of a kind. Learn more about MITS on their website.

Save the Date for the third annual KMA Invitational on March 29^th, 2025. Calling all students and professionals. You won’t want to miss this regional event and marketing competition.

Welcome from our new Department Chair

Dear Colleagues,

I am thrilled to embark on a new journey as the Chair of the Department

of Marketing and Professional Sales. Having been a faculty in this department since 2013, and serving most recently as Associate Dean for the Coles Undergraduate Program, I have worn many hats here and hope to leverage those perspectives while working alongside each of you to continue building on our legacy of excellence as we forge a new path ahead.

Our department has been fortunate to be shaped by a leader like Dr. Keith Tudor. His transition is both a celebration of his remarkable contributions and a moment of heartfelt farewells. We wish him all the best in his retirement, though we will undoubtedly miss his presence, leadership, and sage advice. I am honored to have him pass the baton on to me.

Our department has garnered a stellar reputation within the college, the university, and beyond. Our foundation is strong, and the potential for us to reach even greater heights is immense. The dynamic combination of our recently hired team members and our seasoned colleagues creates fertile ground for innovation and excellence.

I look forward to your support and in turn, I am committed to supporting each of you in your professional growth and success.

Cheers to a future filled with new achievements and continued collaboration!

Warm regards,

Dr. Mona Sinha

Chair and Professor, Department of Marketing & Professional Sales

Saying Farewell To Our Former Chair

It is with a mix of gratitude and nostalgia that we gather to acknowledge the retirement of our respected Keith Tudor. We reflect on the 34 years of dedication, leadership, and transformation Keith has had in shaping our academic community.

Since attaining the role of Department Chair in 1996, Keith’s leadership has propelled the curriculum to new heights. Under his guidance, we witnessed growth and development, both in terms of faculty size and academic programs. From humble beginnings of 6-7 faculty members in Willingham Hall to the lively center of 26 faculty members in the Burruss Building, Keith has been with this department since the beginning of it all.

In 1996, Keith started study abroad with Sheb True, and that program has been enriching and has had a significant impact on students, influencing how they learn and view the business world globally. With commitment to excellence, Keith has taught and shared his wealth of knowledge in every class in our department, except for Advanced Professional Sales.

As Keith embarks on a well-deserved retirement, we extend our deepest gratitude for his unparalleled contributions, mentorship, and enduring commitment to the department's success.

Please join us in extending our heartfelt appreciation to Keith Tudor for his 34 years of dedicated service and wishing him all the best in his well-deserved retirement. While he may be stepping down from his role, his impact will resonate within our department for years to come.

Bragging Rights

Hyunju Shin published her research article which garnered over 900 views!

The efficacy of customer’s voluntary use of self-service technology (SST): a dual-study approach

Laura Boman published a string of research articles earning her top honors.

The ironic impact of schadenfreude: When the joy of inflicting pain leads to increased prosocial behavior

Steady Hand at the Wheel: How Perceived Movement Influences Consumer Responses to Brand Failures

Pramod Iyer has been selected as one of our top researchers for the academic year 2023- 2024. This nomination is a testament to his exceptional contributions to our college research initiatives.

KSU Sales Team Prevails!

The Kennesaw State sales team recently finished 4th in the National Collegiate Sales Competition (NCSC). The competition consisted of a role play competition and speed selling. Click here to learn more about our KSU Sales Team!

Study Abroad with DMPS

This May, a group of 25 enthusiastic students had an epic study-abroad adventure in Ireland! Highlights included witnessing Guinness at the brewery in Dublin, marveling at the sparkling creations at Waterford Crystal, and nearly getting blown off the Cliffs of Moher (totally worth it for the view).

A group of 10 students visited Germany this May for an exploration of Digital Marketing and Media. This program partners with BMK University in Hamburg, Germany for a unique learning experience for students.

Learn More

A group of 16 students and two faculty embarked on an adventure in Greece this May, Visiting Athens, Crete, and Santorini students had the opportunity to experience and learn about the diverse business culture from island to island

New Hire Announcements!

Welcome Rachel Ramey

Rachel Ramey graduated from the University of Georgia with a PhD in Marketing. She has professional experience in global marketing for Rotary International and a background in civil engineering.

Welcome Dayna Reed

After several years as a part-time and limited term instructor teaching various classes for the department, Dayna Reed joined our team full time as a Lecturer beginning August 1.

Welcome John (JD) Doughney

Before joining the faculty at Kennesaw State University, JD was a Global Director at Meta, where he led Meta’s strategic global partnerships with Fortune 50 companies.

Welcome Brandon Robinson Sr.

Brandon Robinson Sr. has over fifteen years of experience in business and is excited to come on board as a part-time faculty member.

Welcome Kim Miller

Kim Miller, a seasoned marketing guru with 24 years of experience across a diverse range of industries, including hospitality, food service, childcare, non-profit, education, and fundraising solutions.

Student Organization Highlight

Our Mission

Ground Work is a dynamic full-service marketing agency, led by KSU marketing faculty, and run by students. Offering personalized and cost-effective solutions to help clients succeed. Ground Work is committed to delivering exceptional service and top-tier strategies that are creative, collaborative, diverse & inclusive, and grounded in integrity.

Our Vision

Ground Work Agency aims to transform marketing education by empowering students with real-world experiences and providing clients with innovative Gen-Z perspectives. They strive to make a positive impact on the marketing industry by bridging the gap between academia and industry.

Want to work with them? contact Faculty Advisor Laurie Michaelson, lmichae6@kennesaw.edu

Special thank you to our Advertising course project sponsor for Fall 2024, Playr1.

Our Advertising students will be working on social media content for the Playr1 brand through the course of this semester and promoting the energy drink's brand awareness to consumers.