DNE Current Initiatives, Cooperative Travel & Joint Marketing Opportunities

Discover New England Visitor Guide




Have you seen our new Discover New England visitor guide, created in partnership with Yankee?




Wander Trail Maps

Discover New England has partnered with Wander, an interactive map platform, to create New England-based thematic trails. For the first on the list, we're sharing the DNE Summit-focused Boston map. Take a look, enjoy and stay tuned for others to come throughout the entire region!

UPCOMING JOINT MARKETING OPPORTUNTIES

Below are Discover New England's cooperative travel opportunities and joint marketing agreements through June of 2023. Take a look to see if there are any opportunities that would be a good fit for your DMO, business or organization.


Please don't hesitate to reach out with questions to info@discovernewengland.org.

For New England DMOs Only

There are two upcoming German joint marketing agreements, found here:


FVW

Buy-in $2,250/partner, requires 4 partners to run.  

B2B2C eMag “Meine Reise”, May edition, 4 total New England pages dedicated with partner inclusion– ad value will be €79,200. The price per partner will be reduced if we exceed 4 partners. This total buy has been significantly negotiated down saving us combined about €4k.


America Unlimited New England Dedicated Microsite

Buy-in: $3,000/partner, requires 4 partners to run.

Price will not be reduced with additional partners as page and content would be expanded. Each partner will receive its own dedicated subpage. The program is expected to receive a combined 160,000 impressions per month targeted 25-60y/o HHI clientele. Includes marketing and reporting.

German Sales Mission & Event –April 24-28, 2023

Hamburg, Cologne, Frankfurt and Munich (subject to change)

Starting in Hamburg, delegates will have meetings with local trade and media, and participate in a trade event and meetings with partners. The second day of the mission includes stops in Cologne and Frankfurt, and the final day will be spent in Munich doing media appointments and presentations.

Co-op: $3,800.00/delegate, limit 6 delegates

Partner price: $3,500.00

*Four delegates required for this to run

UK Radio Day Virtual – April 2023

Approximately 6 to 9 live and pre-recorded short, editorially based interviews with radio stations across the UK. Interviews would be based on an agreed theme with lead sheets being sent out to journalists in advance of the interviews. Must have a strong hook or theme such as locations for hit films and movies, dark skies, conservation, etc. Please be ready to propose 1-2 partners in different states that support your theme. Virtual Event.

*Can add radio days pending cooperative interest

Co-op: $3,250.00/event/delegate, 2-3 delegates per radio day

Partner price: $3,500.00

IPW – May 20 – 24, 2023

San Antonio, Texas

A US Travel Association annual event, Discover New England secures a double booth (2-sets of prescheduled appointments) where leading tour operators and media from throughout the world attend.

Co-op: $3,800.00 delegate, limit 5 delegates

Partner price: $3,500.00

UK & Ireland Sales Mission– June 18 – 24, 2023

Greater London, Dublin and Cork (subject to change)

Meetings to be held with key tour operators, airlines representatives and members of the UK and Irish media. Price includes hotel during the sales mission and the flight from London to Ireland. Delegates are responsible for all other individual travel costs including food and beverage, flight and transportation to and from the Sales Mission.


This London-centric sales mission will provide delegates with two and one half days of meetings with trade and media representatives, as well as a few special guests. On Tuesday, we will host an afternoon tea event for special guest. On Wednesday afternoon, delegates will board a flight to Cork, Ireland (included in the co-op price). Upon arrival, we will participate in trade and media meetings before a hosted lunch event. The next destination is Dublin where we will continue with trade and media meetings, as well as a hosted luncheon event. The afternoon includes a few special meetings before we head back to the USA on Saturday.

Co-op: $10,500.00/delegate, limit 6 delegates

Partner price: $10,200.00

*Four delegates required for this to run

Other Events 

DNE to travel independently and will not be offering cooperative travel:

  • UK Travel Bulletin Roadshows (different cities)
  • BrandUSA Travel Week (London)

Additional shows and campaigns may be announced throughout the year.

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