The Center of it All | Summer 2022 |

Highland Park: A Small but Mighty Downtown on the Banks of the Old Raritan 

A short walk over the bridge from New Brunswick and Rutgers University, Highland Park is a shining example of what can be done on a shoestring budget with a committed group of volunteers, local officials, and a tiny Main Street staff. MORE>

Artisan Markets: 10 Key Components To Success

Outdoor Artisan Markets are an excellent way to increase excitement in your area, forge community connections and boost local economic development. These dynamic and interactive markets act as “Creative Placemaking’‘, providing a meaningful space where artists and makers share their creations and people can engage with one another. MORE>

Beyond the Half-Mile Circle: Expanding First-Mile, Last-Mile Access to Transit

First-mile, last-mile travel (FMLM), the beginning and final stretches of any transit journey, is overwhelmingly made by “active transportation modes (walking/biking/wheelchair/etc.)” When thinking about walking first and last miles, we need to prioritize better walks rather than shorter walks. MORE>

Effective Growth Strategies for Business Improvement District

Creating a BID can often be the easiest part of the process. Growing it to be a successful and lasting organization is an entirely different challenge. MORE>

Pro-Tips for Getting Press

Marketing is about effectively communicating your unique selling proposition. Through thoughtful planned content marketing and “earned media”, businesses can effectively and affordably communicate with their customers and potential customers and ensure that the right audience has the information they need to bring them through the front door. MORE>

Check out our new website!

Downtown NJ's online look is sleeker and the interface is more intuitive. Thanks to MiT Communcations for working with us to make our vision a reality. MORE>

Rethinking the Right-of-Way

Tuesday, November 15, 2022 at 3:45PM

Atlantic City Convention Center

Join us at the NJ League of Municipalities Conference for a discussion about re-envisioning the public Right-of-Way to activate and revitalize your downtown. MORE>

The premiere downtown economic development event of the year, the annual NJ Downtown Conference hosts industry experts providing insights into downtown management best practices, as well as development, business, and market trends.

Join us in-person on December 1 & virtually on December 2 for education and networking.


Thanks to our Conference Sponsors!

October 12: 2022 NJ Historic Preservation Awards

November 10: 2022 NJ Future Smart Growth Awards

November 15 - 17: NJ League of Municipalities Conference

Help us help you!

Our ability to continue to advocate for New Jersey’s downtowns during these especially challenging times depends on member support. We hope you will consider joining today! JOIN DNJ>

Downtown New Jersey is an organization of individuals, businesses, government agencies, and local and regional organizations that are passionate about downtowns. Downtowns reflect our communities’ unique identities, provide a focal point, a convenient local place of commerce, and offer a sense of place where people can gather and truly be community. Downtown New Jersey is a resource dedicated to ensuring the vitality of our downtowns. Count on us as your resource for anything regarding downtowns in New Jersey.

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