Does AR Marketing Really Work?

The levels of interactivity that AR offers have been shown to outperform traditional digital marketing formats on several key metrics. Why is this, and how can brands benefit? We examine the evidence.

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How Much Do Consumers Spend on Mobile AR?

How much is spent on apps and in-app purchases that involve mobile AR? And how much is spent on physical goods that are informed or influenced through AR try-ons? We go behind the numbers.

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Bollé Boosts Brand Image with AR, Part II

To emulate the clarifying and high-contrast effects of its eyewear, Bollé looked to AR. After examining the dynamics of its campaign last week, we circle back in part II to break down tactical lessons and learnings.

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3 Ways VR Can Aid Crisis Preparation

VR can have several benefits in experiential learning. And one place that's playing out is crisis preparation. We look at the pros and cons of using VR to prepare professionals to handle challenging situations.

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Spatial Beats: TikTok, Meta & Magic Leap

Welcome to Spatial Beats, AR Insider's series that features observations and insights of futurist Charlie Fink. This week, we look at TikTok's sleeping-giant status, Magic Leap pricing, and other happenings.

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How Can Brands Gain a Metaverse Edge?

Like the smartphone revolution, there will come a tipping point where consumer brands will jump into the metaverse as a survival imperative. Those who do will gain early mover advantages. We look at examples.

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These and other items from the spatial spectrum fill our live news feed.
Reality Bytes: Instagram, Netflix & Gamestop

This week on Reality Bytes, Netflix looks to Microsoft to run its new ads program; Gamestop launches an ill-timed NFT platform, and Instagram lets merchants sell their wares through DMs.

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