4 Ways to Capture
Employees’ Attention at
Open Enrollment and
Keep It
When it comes to employee
benefits, proper communication
helps employees recognize the
true value of their benefits, which
can lead to an appreciation of the
company’s investment in their
health and well-being. Here are
four strategies for grabbing
employees’ attention during the
open enrollment period and
keeping them engaged
throughout the process.
1. Determine key messaging.
After solidifying benefits options,
employers should plan their
communication strategies. The
first step is figuring out key
messaging, focusing on new or
updated benefits offerings, and
developing FAQs to address
common concerns quickly.
2. Create a communication
calendar
Having goal-oriented, relevant,
punchy and multichanneled
communications is great, but
attention must also be given to
when to send them. A
communication calendar could
include important dates and
scheduled messaging for those
efforts.
3. Tailor messaging for
employees.
Ultimately, employers want to
engage employees with open
enrollment information, and a
personalized approach can help.
Depending on the workforce and
their working environments,
employers will likely need to
segment their employee audience
and tweak messaging so it
resonates.
4. Leverage available
resources.
Partners, vendors and carriers
may offer resources such as
educational content or online
portals or tools to help enrich the
employee experience and boost
communication efforts.
Leveraging available resources
could help employees make
health care decisions year-round.
Summary
Educating and informing
employees about their benefits
options is an important part of
open enrollment. However,
education can continue well past
the open enrollment period.
Reach out to us for additional
employee benefits resources
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