Santa Cruz Works and Visit Santa Cruz are investing significant resources in marketing your online gift cards to holiday shoppers for the next 10 days.
Don't miss out!
Participate for free!
Details below!
Feature an item in Santa Cruz Works' Holiday Gift Guide!
Sign-up here before 9PM Dec 22nd to be included.
Sign up at
Ride Out the Wave: Shop Santa Cruz County

The Downtown Association of Santa Cruz is proud to have partnered with Visit Santa Cruz County, Santa Cruz Chamber of Commerce, Santa Cruz Wharf, Boulder Creek Business Association, Capitola Business Improvement District, Pajaro Valley Chamber of Commerce & Agriculture, Scotts Valley Chamber of Commerce, and Santa Cruz Works to launch Shop Santa Cruz County, in support of local businesses.  

Reviving the Ride Out the Wave multi-business platform that debuted at the start of the pandemic in the spring, makes shopping for gift cards online a snap! Redesigned to reflect the holiday season, this free promotion is available to any business within Santa Cruz County interested in participating. The Ride Out the Wave: Shop Local Campaign will be shared with fans of Santa Cruz far and wide by Visit Santa Cruz County and our partners throughout the holiday season and beyond.

There are only three requirements to get involved and have your business listed for free on the Ride Out the Wave website. Your business must:
  1. Be located within Santa Cruz County
  2. Have a working, updated website set up for e-commerce transactions
  3. Offer gift cards or e-cards which can be purchased online

To have your business listed for free, register here. If you participated prior, you still need to re-enroll. For questions about Ride Out the Wave, please contact Visit Santa Cruz County.
Downtown Association of Santa Cruz | Website