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Do you include specific, asset-level data in your DOmedia profile? This information can have a big impact on how easily media buyers can find your inventory.
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The OAAA recently asked Ken Sahlin, CEO of DOmedia, how the industry can reduce "digital labor". Here are Ken's tips for driving wasteful redundancies to extinction.
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The new version of DOmedia includes the ability for media buyers to share anonymized maps, improved POP integration and more.
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