Do not ask questions that can be easily answered by a "Yes" or "No".
Most editors will cut out the interviewer's question, using only the answer. If you ask questions that are answered by "yes" or "no"...it does not provide good full soundbites.
"Do you like to surf?"
" Can you Describe how you feel when surfing?"
Answer. "Surfing allows me to be at peace with myself, it's the only time I can achieve that".
These are often referred to as "Open ended questions".
I also use a lot of contrast and compare questions...."Can you share how this experience with the product was different then the other?