In other news...
Costa Mesa, Calif., firm MFour Mobile Research has launched MediaMatch 360°, a product that integrates media matching technology, validates consumer exposure and tests recall and behavior with a real-time view of consumers, allowing clients to see total ad exposures and survey panelists in real-time.
GfK MRI, GfK's New York-based producer of media and consumer research in the U.S., has appointed Kevin King as senior vice president of mobile measurement and trends and Karen Ramspacher as senior vice president of consumer insights to the GfK MRI Product Innovation team.
Toronto brand loyalty agency Bond Brand Loyalty has promoted Scott Robinson to vice president of design and strategy and Anne Bowie to vice president of live brand experiences.
Oslo, Norway, enterprise feedback management firm Questback has appointed Edward Chatham as head of market research. He will be based in the company's London office.
Reston, Va., media measurement and analytics firm comScore has made its validated Campaign Essentials available to U.S. Google DoubleClick customers across DoubleClick Digital Marketing and DoubleClick for publishers. Validated Campaign Essentials in DoubleClick is an independent delivery evaluation solution directly integrated into Google's ad server and gives media buyers and sellers access to audience delivery metrics for digital display and video campaigns that are comparable to TV and other traditional advertising.