Updates from New England Dairy Promotion Board

Dairy Promotion at Work
Welcome to the first edition of our quarterly newsletter for dairy farmers! 

Here you'll learn more about our efforts and how you can get involved as we build consumer confidence in dairy  across Connecticut, Massachusetts, New Hampshire, Rhode Island, and Vermont.

New Videos Show How Farmers Protect Water & Soil

These two short videos promote how farmers are protecting our natural resources, like water and soil. Please share the videos on your social media accounts!

Thanks to the Champlain Valley Farmer Coalition, the Connecticut River Watershed Farmers Alliance, the  Farmers Watershed Alliance, and UVM Extension on the partnership to complete this project. For more information about the videos  read the press release.
Breakfast in the Classroom Increases Dairy Sales

Research shows that when breakfast is moved from the cafeteria to the classroom more kids eat it -  and that means more dairy sales.

Our Breakfast in the Classroom Challenge in each state provides equipment needed to move breakfast to the classroom, like coolers. Thanks to the breakfast program we began in 2013 with the Springfield, MA school district - they sell an additional 600,000 breakfasts each year including an additional 231,000 pounds of milk. 

Learn How Schools are Activating Breakfast in Your State:
Dairy Farmer and Football Player Team Up to Create Video 

NFL Player Devin McCourty and dairy  farmer Jeff Cone of River Plain Dairy Farm in Lebanon, CT recorded a three-minute Farm to School video to be shared with schools throughout New England.  

They also recorded a commercial promoting Fuel Up to Play 60 that aired on ABC Boston last fall.  The commercial reached 5.8 million people. 

Hot Topic to Watch - A2 Milk

Maybe you've noticed a new carton of A2 milk next to your go-to choice at the grocery store. Or maybe you've fielded questions from the public. But what is A2 milk? Read our blog post that  explains A2 Milk

For additional information about how to talk to consumers about A2 milk, contact us.
In the News

We contact local news outlets with story ideas about the great t hings dairy farmers are doing. Here are some of the top stories we've worked on recently. 

If you have an idea for a story in your area, or would like to write a letter to the editor, email 

Vermont Dairy Farm Spins Manure to Remove Phosphorus  - WPTZ 
New School Breakfast Program a Hit with GCS students The Commons  Farm to School Teaches Kids About Food - FOX 44 / WVNY
WSESU Awarded School Nutrition Equipment Grant - Mountain Times St. Albans Tractor Parade with Tom Messner - WPTZ
Milk is a Local Food - Mass Public Health Blog  Home Milk Delivery is Still Prevalent in CT - WFSB
National Milk Day; A Look at a VT Man Traditionally Delivering Milk - FOX 44 Laura Hardie Talks About Whole Milk Sales on the Rise - WCAX
Whole Milk Rising to the Top - Valley News Dairy Grant Increases School Breakfast Consumption- Lancaster Farming
Milk Matters: More Vermonters are Choosing Full-Fat Dairy - UVM Food Feed Technology Means a Better Life for Cows, People - St. Albans Messenger
Rockport Schools to Serve Up More Smoothies - Gloucester Times Dairy Farmers Talk Strategies for Success - Burlington Free Press

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