Updates from New England Dairy Promotion Board

Join us in Celebrating June Dairy Month!
June is National Dairy Month and an opportunity to celebrate the delicious dairy products we love and the dairy farmers who make them possible! We invite you to celebrate with us!
To help, we have created a  web page with resources for you to promote and spread the love of dairy during June Dairy Month and beyond. This one-stop shop offers nutrition information, recipes, a  social media toolkit  and all around dairy themed fun!
Advertising Reaches Audiences in MA & VT
Must Be the Milk is sponsoring seven "This Place in History" segments during June on FOX 44/ABC 22 in Vermont. Each three-minute segment features the history of a dairy farm in Vermont. Watch the first segment on Monument Farms. Myth-busting ads are also airing and are voiced by Vermont dairy farmer, Kati Lawyer Hale.

In Boston, Must Be the Milk is sponsoring a TV, digital, and social media campaign in June about cow care with FOX Boston 25. A three-minute  segment will feature Great Brook Farm in Carlisle, MA. Other ads feature VT farms that use modern technology. People will visit the Must Be the Milk  FAQ page to learn more.
"Honest Moos" Promotes Truth About Dairy

We  know the public is unsure of what's fact and what's fiction when it comes to  dairy. In April, Must Be the Milk sponsored a dairy trivia contest called "Honest Moos" with advertising on  Boston's Kiss 108 ra dio, website and Facebook. View the Honest Moos Videos. 

On Facebook people answered questions about cow care, environmental stewardship, and the nutrition of milk to enter to win a 2-night stay at Liberty Hill Farm in Vermont or a n Undeniably Dairy prize pack.  The advertising reached 500,000 and drove people to learn more on the Must Be the Milk  FAQ page .
Thank You Letter to New England Dairy Farmers 
from a Fuel Up to Play 60 Student

Long-time Fuel Up to Play 60 student Jaclyn Galvin of Massachusetts recently wrote a thank you letter to dairy farmers on our blog. The letter was part of a national effort for students and dairy farmers to show their appreciation for each other. 

Vermont dairy farmer, Kati Lawyer Hale, also wrote a thank you letter to Fuel Up to Play 60 students for their leadership around student health and nutrition.
Fuel Up to Play 60 Celebration at Gillette
Spring Farm Tours Improve Public Perceptions
In May, Fuel Up to Play 60 participants throughout New England received the star treatment at Gillette Stadium, to celebrate their school wellness successes! 90 students in grades 4th-12th participated in three interactive breakout sessions focused on team building, physical activity, and healthy eating with dairy.  Students met with inspiring leaders, including New England Patriots player Nate Ebner; and dairy farmers Jonathan Hermonot (CT), Jimmy Hunt (MA), and John and Karyn Luther (NH).  Learn More on Our Blog.
Spring has been busy with farm tours! So far this year, we've taken over 300 people to local dairy farms including students from elementary to college level, school nutrition directors, dietitians and interns.

Our farm tour survey from these tours shows that after people visited a dairy farm their overall impression of dairy farming improved.

Helpful resources for farm tours from a farm tour workshop we recently co-facilitated can be found here.
Farmers Share Truth About Lake Carmi Pollution 
7 Reasons to Choose Cow's Milk over Plant-Based Alternatives
A small group of dairy farmers from Northern Vermont have been taking the blame for run-off that's feeding the blue green algae in Lake Carmi. 

In April, farmers shared the positive environmental impact they've had with new data from UVM Extension, and assistance from New England Dairy Promotion Board. 
The dairy case used to be so simple: whole, 2%, 1%, skim and lactose-free milk.  Now there's all that, plus almond, rice, soy, coconut and more.

Share our blog post about why cow's milk is the best choice. 
In The News
We contact local news outlets with story ideas about the great things dairy farmers are doing. Here are some of the stories we've worked on recently. If you have an idea for a story or would like to write a letter to the editor, email Rene Thibault.

Dairy Farm Stories Dairy Food & Nutrition Stories
Conserving Soil, Saving Water - The St. Albans Messenger (VT)
Treat mom with one of these easy breakfast recipes - The Berkshire Eagle (MA)
Farmers, Experts Testify on Crisis Bill - The St. Albans Messenger (VT) A healthy pitch from the dugout - The Lowell Sun (MA)
Dairy Farm Tour Workshop Prepares Farmers to Connect with Consumers - NH Farm Bureau  Winning recipes spur learning about nutrition and exercise - Newington Life Magazine (CT)
All Vermont Farmers Need Support - Valley News (VT) Fuel Up to Play 60 with Patriots Player Nate Ebner - Patriots.com
Women farmers are transforming NH agriculture - Seacoast Sunday (NH)
Claremont student attends Fuel Up To Play celebration - Eagle Times (NH)
Millbury dairy farm keeps home delivery alive - Worcester Telegram (MA)
Park View Students chat with Patriots player during "Fuel Up" event - Cranston Herald (RI)
Field trip to Whittier Farms strengthens Farm-to-School connection for young students - Millbury Sutton Chronicle (MA)
Malden High School Makes Breakfast a Priority - Wicked Local Malden (MA)

A winning poster entry for the Rhode Island Harvest of the Month poster contest.
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