Updates from New England Dairy Promotion Board


Nearly 2,500 People Attended Vermont Breakfast on the Farm

Breakfast on the Farm drew record crowds to Fairmont Farm in East Montpelier and Blue Spruce Farm in Bridport this summer.

Over 50% of attendees had never been to a farm, or had only been once or twice. Overall, survey results show the events increased trust in dairy farming in areas of animal care and environmental stewardship.
Dairy Farmers Featured in Boston TV & Online Sponsorships

This summer we traveled with our Must Be the Milk truck to 10 towns in Massachusetts with Boston 25 as part of their live morning Zip Trip segm ent. Four million people were reached with information about the importance of local dairy farms, dairy recipes and other dairy fun. Check out the segment featuring Smith's Country Cheese in Winchendon, MA.
We created a 15 second digital ad about how New England farmers care for their cows. In June and August, over 200,000 people in the Boston area watched the ad on websites while they browsed the web. Many visited the local farmer section of our website to learn about New England dairy farmers.
Congratulations Dairy Farm of the Year Winners!

Every year, a dairy farm family from each of the New England States is honored with the New England Green Pastures Outstanding Dairy Farm of the Year award. Congrats to the winners! Share the news from our blog about the dairy farm winner in your state!

Dairy farmers Jimmy Hunt, Hillary Wheeler and Tim Learned.
Fuel Up to Play 60 Celebration at Gillette Stadium

In June, Fuel Up to Play 60 participants throughout New England received the star treatment at Gillette Stadium, to celebrate their school wellness successes! The day included  a pep rally, smoothie blend-off, field tours, and physical activity.

Students met with inspiring leaders, including New England Patriots running back Dion Lewis and alumni players Jermaine Wiggins, Patrick Pass, Vernon Crawford, and Ilia Jarostchuk; ESPN NFL Reporter Field Yates ; and dairy farmers Tim Learned and Hillary Wheeler of CT, and Jimmy Hunt of MA. 

Free Dairy Promotional Items!

We have a selection of FREE dairy promotional items like stickers, cow hats, pens, pencils and more! They're perfect for farm tours and special events.

Fill out the  order form and email it to: 

[email protected] 
or call 617-734-6750 ext. 11.

In The News

We contact local news outlets with story ideas about the great t hings dairy farmers are doing. Here are some of the stories we've worked on recently.

If you have an idea for a story or would like to write a letter to the editor, email Rene Thibault.  



Popular UVM Dairy Bar is Back - Burlington Free Press Vermont Edition: A visit to four of the state's dairy farms - VPR
Undeniably Dairy: Vermont's Past, Present and Future - Burlington Free Press Heidi Harkopf Talks about Creative Dairy Pairings - WFSB
- WCAX
Heidi Harkopt Shares How to Make Your Own Ice Cream  - WFSB
Cranston Represents at Fuel Up to Play 60 Celebration - Cranston Herald
 Fairmont Named Top Dairy Farm, Hosts Breakfast on the Farm - Times Argus
Sheffield, MA dairy farm rakes in the cheddar from selling power generated from cows' methane - Berkshire Eagle
Grab-n-Go cart reinvents breakfast at Vermont school - WPTZ
 Claremont student chosen as Fuel Up to Play 60 state ambassador
 - Eagle Times
Vermont Farmers Learning to Improve Soil Quality and Mitigate Impacts of Climate Change- FOX 44

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