In honor of National Dairy Month and our centennial, we hosted two Instagram Takeovers during the month of June. Jillian Minor from Belden Farmstand in Massachusetts and Abbie Corse from Corse Farm in Vermont each spent a day posting to our Instagram stories, giving our followers a behind-the-scenes look into what happens during a day on their dairy farms. Our follower increase for the month of June was 70% higher than our monthly average. More than half of those new followers correlated with when the Instagram takeovers occurred.
Help Us Celebrate Our Centennial
Share your favorite milk moments with us on social media using #100MilkMoments and tag us @NewEnglandDairy.
Encourage other dairy farmers to sign up for our newsletter by sending them this link. When they sign up, you are both entered to win an NED magnet for farm equipment and a $25 giftcard to Dunkin' Donuts.
Share a new grant opportunity with your local schools. New England Dairy has announced a grant funding opportunity to eligible schools in CT, MA, NH, RI & VT to support food service needs related to serving meals in alternative ways related to COVID-19 social distancing measures during the 2020-21 school year. The deadline for schools to apply is August 7th, 2020.
Watch this "Thank You" video from school food service directors. School food service directors across our region are thankful to New England Dairy and New England dairy farmers for their continued support of school meals during COVID-19.
Dietary Guidelines 2020-2025 Update:
What You Need to Know
On June 17, the Dietary Guidelines Advisory Committee shared its draft recommendations in advance of its final report on July 15. At this moment, dairy continues to hold a central and important role in the upcoming guidelines. Dairy will still hold its own food group, is still present in each of the dietary patterns starting at 6 months of age, and is seen as beneficial in multiple chronic diseases. Low-fat and fat-free dairy are still highlighted in the report while we continue to share the emerging science about the benefits of dairy at every fat level.
Sales trends at retail are slowly returning to pre-COVID-19 levels as restaurants continue to reopen. Nationally, milk sales by volume at retail are up 4.5% year to date, and 2.5% over the last 4 weeks.