April is here and so is Spring. Think about where we were this time last year... Who knew how long and how devastating Covid would be. Rumors were spreading that it just might last all the way until the middle of summer!
But now at last we can at least see the light at the end of the tunnel. There is a vaccine that seems to be working and people have been taking precautions that have at least slowed down the onslaught. Along the way, we have discovered new ways of coping, new ways of selling, and in many cases, actually thriving through these hard times!
Hurray for us!
But this is no time to be complacent. We need to realize that our business is affected not just by what happens locally but what happens globally. In order to have the greatest merchandise on our shelves for Christmas, we need to get our orders in now. Manufacturing will be playing catch-up for months. Once they actually make a product, shipping is being delayed by the lack of containers, and once a container is located to use, the products are nearly at a standstill waiting for the huge backlog to clear customs.
In short, it is going to take a lot more time and effort to get your stuff this year!
If you haven’t already ordered your holiday product, you are almost too late, not just from our vendors but from all vendors. Now is the time to make it happen. You want the best, not just what is leftover and if you get those orders in now, you will thank yourself later!
Vice President, Darrah & Co.