Day 1 of Tourism Congress

#TIACcongress | #TIACawards

DAY 1 – Welcome to Ottawa!

We are excited to bring Canada’s tourism leaders and professionals together again this year with a line-up of speakers and sessions delving into the global context and national issues shaping tourism.

Today’s program will get you up-to-date on post-election Ottawa politics, fill you in on TIAC’s advocacy agenda to support industry growth, and provide plenty of insights and opportunities to discuss current topics and future trends impacting tourism.

The entire TIAC team is looking forward to reconnecting with our members and stakeholders, and welcoming new peers into Canada’s tourism network.

Charlotte Bell

TIAC President and CEO

DAY 1 – Program

Tuesday, November 19, 2019

Registration hours

Mon Nov 18 – 14:00-17:00

Tues Nov 19 – 7:30-17:00

Wed Nov 20 – 8:00-15:30

Please check in at the Registration desk located at the top of the escalators on the conference level (4th floor) of The Westin Ottawa. You will receive your badge and a ticket to the Canadian Tourism Awards. If you are attending TIAC’s Annual General Meeting & Member Breakfast, you will receive your member card for access into the room.

07:30 - 17:00

Tourism Congress Marketplace

08:00 - 09:30

TIAC Annual General Meeting & Breakfast

(Open to TIAC Members only)

AGM will commence promptly at 8:30 am

09:30 - 10:00

Discover Global Network Lounge

10:00 - 10:10

Tourism Congress Official Opening | Canada’s leading tourism conference

Post-federal election, TIAC unveils a line-up of speakers and sessions delving into the national issues and global context which will help shape a positive future for the travel economy.

Speakers:

Michael Crockatt, President, Ottawa Tourism
David McKenna, President & CEO, Banff Jasper Collection by Pursuit

10:10 - 10:30

Power of the Past – Force of the Future | TIAC’s Leadership Report

TIAC presents a political landscape and economic cycle agnostic strategy to drive Canada’s Travel Economy to the pole position of global competitiveness.

Speaker: Charlotte Bell, President & CEO, Tourism Industry Association of Canada

10:30 - 11:30

Federal Election Debrief | What it means for tourism

Join Canada’s top political pundits, as they walk us through the opportunities and challenges facing tourism in Ottawa’s current political landscape.

Special Guest Moderator: Steve Paikin, Host, The Agenda with Steve Paikin

Speakers:

Brittany Andrew-Amofah, Senior Policy and Research, Broadbent Institute
Christine McMillan, Partner, Crestview Strategies
Elizabeth Roscoe, Senior Vice President, Hill+Knowlton Strategies

11:30 - 12:00

Discover Global Network Lounge

12:00 - 13:30

Canadian Tourism Hall of Fame Luncheon, presented by Air Canada

Industry recognizes the legacy of exemplary tourism executives whose work catalyzed sector development and inspires current and emerging leaders

Moderator: Charlotte Bell, President & CEO, TIAC

13:45 - 15:00

A New North Star | Canadian competitiveness in an intangible’s economy, sponsored by Metro Toronto Convention Centre

Raising a non-partisan red flag on knowledge-based economics, the do’s and don’ts to keep Canada competitive in a technology and data driven world.

Moderator: Minto Schneider, CEO, Waterloo Regional Tourism Marketing Corporation

Speaker: Robert Asselin, Senior Global Director, Public Policy at BlackBerry. Senior Fellow at the Munk School of Global Affairs and Public Policy at the University of Toronto and Fellow at the Public Policy Forum

15:00 - 15:30

Discover Global Network Lounge

15:30 - 16:30

Data: Marketing’s New Gold

Turning data into information and information into insights is at the heart of successful marketing. Influencing travellers through data driven marketing programs and a renewed approach to optimize research resources

Moderator: Mandy Farmer, CEO, Accent Inns

Speakers:

Chantz Strong, Executive Director of Consumer and Market Intelligence, Destination Canada
Gloria Loree, Vice President Global Marketing, Destination Canada